











Inside the making of Lebanon’s Smallville Hotel
Inside the making of Lebanon’s Smallville Hotel
Economics
A senior Qatar aviation official has said that the new Hamad International Airport, which is set to open in April, will be one of the world's best.
Lebanon’s energy minister has launched the country’s first onshore seismic survey of potential hydrocarbon reserves, bringing the hunt for oil and gas inland for the first time in nearly 50 years.
Thousands of demonstrators rallied across Lebanon Thursday as a growing number of civil servants joined an open-ended strike to demand the immediate approval of a wage hike.
Egypt, the world's biggest importer of wheat, said it has enough stocks of wheat to last 101 days and it expects its supply to increase further as more imports arrived.
Salaries in Saudi Arabia increased by 5.8 per cent in 2012, according to global recruitment firm Aon Hewitt’s annual survey.
Companies
Lebanon's Association of Bank Employees warned Thursday that it would disclose the names of the Lebanese banks which have failed to implement a 2011 wage hike.
Abu Dhabi's Aldar Properties and Sorouh Real Estate, which have agreed to merge operations and create a business with assets worth $13bn, have failed to meet the necessary quorum for a crucial merger vote.
Dubai's transport authority has announced new penalties to deter private vehicle owners from offering illegal taxi services in the emirate.
Earlier this week, the US Ambassador to Lebanon gave a speech at Beirut’s Lebanese American University in which she made an explicit appeal to the government to make a move towards accession to the World Trade Organization (WTO). “I understand that Lebanese politicians have a lot on their plate these days,” Maura Connelly said, “but this, the WTO competition law, is a law that has already been prepared and sent to the parliament. All it needs is its day on the floor so that it can be debated and passed.”
But while Connelly may still publicly harbor hopes of Lebanon joining the 158-country club, behind the scenes, American organizations are abandoning theirs. This became most evident when Executive sat earlier this year with representatives from the United States Agency for International Development (USAID). After 12 years of assistance and roughly $12 million of financial support, USAID appears to be calling it quits on Lebanon’s accession to the WTO. The latest assistance program of $3 million ended in October 2012, now they are pulling the plug.
See also: Lebanon and the WTO – the interactive guide
“Basically, we got to the point where we had done everything we could, and it was up to the government of Lebanon to take it to the next level,” says Heath Cosgrove, Director of Economic Growth, Water and Environment of USAID in Lebanon. Cosgrove attributes stalled progress to a political stalemate regarding accession plans, and the inability of the government to implement the necessary legislation the WTO requires.
While the funding is rather insignificant in financial terms, the end of the program could be seen as the final nail in the coffin for Lebanon’s bid.
Flaying in the backseat
Officially, Lebanon has been vying for WTO membership — which would entail eliminating or significantly lowering trade barriers as well as complying with WTO standards of trade — since 1998. At the body’s 2003 conference in Cancun, Lebanon had ‘observer’ status. At the time, many expected the country would accede by 2005. Yet a decade on it remains an observer state because it has failed to pass and enforce all WTO agreements.
There has been some progress toward joining in the last 15 years — 11 out of the 19 laws the WTO and Lebanon agreed upon have been enacted — but since the 2006 war with Israel, Lebanon’s bid has stalled.
Jad Chaaban, an economist at the American University of Beirut, said WTO legislation had been put on hold because there are more immediate matters to deal with. “The government has put everything on the backseat. The only pressing problem now is how to deal with the security and political crisis from Syria and minimize those repercussions on Lebanon,” he said.
He added that while the WTO may still be somewhere on the agenda, other matters, such as the electricity and housing crises, have bumped it well down the ‘to-do’ list. Minister of Economy and Trade Nicholas Nahas told Executive in November that some of the laws demanded for WTO membership (see chart) were considered unconstitutional on the basis that he considers the government under which they were drafted, that of former Prime Minister Fouad Siniora, to have been illegitimate.
“Anything that came out of that government is in limbo,” Nahas remarked. The competition law, for instance, was sent to Parliament in October 2009 and was intended to eliminate monopolies and curb abusive oligopolies, but its passage seems highly unlikely in the near term.
Opposition to the law is hardly surprising, as the operators of the existing monopolies and oligopolies that pervade the economy normally have strong political ties — or are in the government themselves. “Of course you wouldn’t want to hurt yourself and the money you’re getting to distribute back on your supporters,” Chaaban says.
There is also little hope for the new and improved draft of the intellectual property law, which is required for WTO accession. Lebanon is notorious for its lack of commitment to curbing piracy and flagrant breaches of intellectual property rights (IPR) and copyright laws. Nassib Ghobril, head of research at Byblos Bank, says that Lebanon’s approach to IPR is “embarrassing”, and that he views it as one of the main barriers to Lebanon’s accession. However, AUB’s Chaaban seems to disagree on the importance of IPR, arguing that many countries that are already WTO members are still struggling with the concept, including China and even some US states.
When Executive sat down with Minister of Industry Vrej Sbounjian in October and inquired about Lebanon’s accession, he said, “We have to take into consideration the size of the country and the size of the population. I don’t know all of the details of the WTO but I think that those two issues must be taken into consideration.”
As many of Lebanon’s productive sectors could become more vulnerable under WTO accession, it was perhaps surprising that the Minister of Industry did not provide a more nuanced answer, raising the question of how seriously the government is taking this issue.
USAID’s Cosgrove explained that after seeing no progress on the part of the government in the first two years of their three-year project, they switched their attention (and funding) to working with the private sector, with workshops promoting proper economic analysis skills and creating an ‘Enquiry Point’, a hub to provide information on Lebanon’s trade regulations and policies to both domestic and foreign traders. Cosgrove said it was hoped that by working with members of the private sector that they would in turn be empowered to begin pressuring the government to act.
Lack of public awareness and subsequently a lack of public engagement have also delayed the process, according to Chaaban. “People are not feeling that consumer prices are increasing because of monopolies, they just blame it on inefficient management or the government, there is a kind of ignorance… they just have pressing things to take care of but in the long run they are hurt,” he said. “The fact that the public is not campaigning against these [issues] tells you a lot about how detached the society has become from its problems.”
Is it W.T.O.rth it?
Even if WTO legislation were to come back to the forefront of political discourse, it is not clear that membership would be beneficial to Lebanon.
A December 2011 analysis report commissioned by USAID found that if the competition law that currently sits idle in Parliament was to be passed, Lebanon could expect to see a 10.7 percent growth annually in gross domestic product (GDP) over the next 10 years (the report forecasted figures from 2012 to 2021). The report based this on price decreases and increased access to capital for small and middle-sized enterprises that currently make up about 95 percent of all businesses in Lebanon. Implementing the competition law, the report argued, would be enough of a policy commitment to demonstrate improved political stability, which would attract more foreign direct investment (FDI).
Indeed, with seemingly no end to political instability, both at home and next door in Syria, investors have been shy. According to Ernst & Young’s 2012 Middle East Attractiveness survey, Lebanon accrued $609 million in FDI in 2011, yet in the first half of 2012 received only $96.5 million.
However, the USAID report also compared the difference in several countries’ net FDI from one year prior to accession to 10 years afterwards. While some countries, such as Mongolia, experienced impressive growth of upwards of 2,000 percent, other countries had a net decrease, such as Estonia, which saw FDI drop 42 percent. In other words, the direct correlation between accession to the WTO and FDI is weak.
Some Lebanese economists, like Ghobril, feel that Lebanon is ready to join the WTO, as some of the framework is already in place. “Lebanon has a free-market economy, based on trade; our imports are higher than our exports, so with the WTO membership, that would eventually help Lebanese companies access other markets,” he said, adding that Lebanon’s tariffs are already low (roughly 5 percent on general products), so further eliminating these trade barriers would have a minimal effect.
Trouble on the farm
Yet there are higher tariffs protecting certain sectors, especially agriculture. Agricultural products, particularly fruits and vegetables, enjoy the protection of a 70 percent tariff on imported goods. According to interviews the USAID report writers conducted with non-governmental organizations working with Lebanese farmers, accession would severely hurt the sector. Lebanon’s agricultural production is largely based on small-scale farms, resulting in enormous competition and low-profit margins. This doesn’t leave much room to sustain additional competition, especially from foreign production where subsidies are available to undercut local production costs.
The organizations that were interviewed for the USAID report also suggested that farmers would need to invest in newer and more efficient forms of productions — machinery, irrigation and specializing in growing certain products — in order to stay in business if Lebanon’s agricultural trade barriers were reduced.
Yet farmers are reluctant, and oftentimes unable, to invest in new production methods, due to recurrent political instability and a government that sets aside less than one percent of its budget for the sector.
Agricultural trade has been one of the main issues that the WTO itself has been struggling to deal with. The organization, by its own definition, attempts to level the global playing field in establishing and monitoring free trade. Yet since 2001 it has failed to conclude negotiations on the Doha Development Round (DDR), which focuses on establishing trade agreements on agriculture. Developed countries, such as the US and European Union members, provide enormous subsidies to their agriculture sectors, effectively reducing the production costs of local farmers, which in turn often enables them to undercut their competitors in developing countries. “It’s hard to escape from the argument, ‘How do you want us to open up our borders when yours are not really open?’” said Chaaban.
On free trade, Alexander Bryan, first secretary at the US embassy in Lebanon, remarked: “There are going to be winners and losers, and sometimes in the short term the losers are going to be more than the winners, and that’s something you find everywhere… but in the long term, the productivity gains that are accrued to a country in lowering its trade barriers are stimulative to growth.”
The end of the WTO itself?
The WTO has been waiting for a long time for Lebanon to pass just a few of the laws needed to show the organization that it is serious about its accession, according to USAID’s Cosgrove. “But as of right now,” he says, “[the] WTO doesn’t have much of an interest to restart the talks because there is no action, ownership or a sense of responsibility on behalf of the government of Lebanon.”
But while it has been waiting, the bigger issue that has emerged is whether the WTO itself has become redundant. At the end of December, Peter Sutherland, former Director General of the trade body, penned an op-ed arguing that the WTO has been “marginalized” by its inability to resolve the DDR talks. Member countries, perturbed by the stalemate, seem to be implementing bilateral or regional agreements with their trading partners that are not overseen by the WTO, essentially overlooking their WTO commitments.
Pascal Lamy, the current director general of the WTO, even conceded that the discussions at the DDR were still in a “deadlock” in an interview on BBC’s Hardtalk. “There is nothing much you can do. These two elephants [the US and China] so far haven’t agreed, and the rest of the world hasn’t had the force, or the power, to knock these two heads together.”
One must wonder then, if the world’s leading economies are bypassing this so-called global trading pact to make their own trade rules, why would Lebanon even want to join the WTO?
Economics
Oil extended losses for a second session on Thursday, with Brent slipping toward US$115 a barrel after market rumours that a hedge fund was forced to liquidate substantial commodity positions led to the fuel's largest daily fall in 2013 the previous day.
An open-ended strike paralyzed a number of key state institutions and public schools across Lebanon Wednesday as demonstrators threatened to freeze work at a new government department each day until they receive a wage hike.
Tunisian leaders have begun the search for a new prime minister to try to lead the North African nation out of its gravest political crisis since an uprising that inspired a wave of Arab revolts two years ago.
Iran’s economy is not close to collapse, despite increased Western-led sanctions
Lebanon’s Central Bank has sold $2.2 billion of sovereign Eurobonds and swapped LL6 trillion of 2013 and 2014 certificates of deposit with longer maturity ones over the past two weeks, Central Bank Governor Riad Salameh has disclosed.
Egypt’s economy grew 2.4 per cent in the last half of 2012, the government said on Wednesday, citing consumer spending as a main driver for an economy battered by two years of political turmoil.
Companies and Investments
Almost half of unemployed Saudi Arabians have never applied for a job, according to a study by the Gulf kingdom's Ministry of Labour.
Nearly three quarters of businesses expect to increase their spending this year on mega infrastructure projects in the Middle East, according to a survey by professional services firm PricewaterhouseCoopers (PwC).
Bahrain-based Islamic lender Al Baraka Banking Group recorded a 24 per cent increase in fourth-quarter net income, the bank said on Wednesday, with business expansion and improved asset quality aiding profit growth.
GCC equities are forecast to generate moderate returns in the range of 10 to 15 per cent in 2013 on the back of a steady improvement in overall fundamentals, multiple re-rating and earnings growth, a regional investment bank said.
“I am buying make-up to look beautiful for my husband,” proclaims Manal Ahmad Ibrahim, while checking out mascara priced at $1.50. Run by Naqil Bardash, a former hotel manager from Daraa, the shop in the Zaatari camp for Syrian refugees in north Jordan sells second hand clothes, tiger print briefs and even rents out wedding dresses.
A bit further into the camp, the “Freedom Café” offers cheap coffee, tea and conversation. Owner Omar Siran bought his set up — primarily a stove and a gas burner — for $70. Having established it three months ago, he says he now serves hundreds of customers daily. A cup of coffee will set you back $0.50, of which he says he pockets $0.07 as profit to spend on supplies and vegetables for his house.
Bardash and Siran’s stores are but two of the more than 100 that line the dusty street of Zaatari, where a lack of regulation has helped a pseudo free-market develop. Setting up shop is cheap; there are no laws and building materials can be scrounged from around the camp — the benches at Siran’s store were made from UNHCR blankets wrapped around planks of wood.
Refugees buy goods using their savings or some have work; residents in Zaatari can earn up to $8.50 a day through a cash-for-work program run by various agencies operating in the camp, while teachers earn $310 a month.
A central plan
But entrepreneurs like Bardash and Siran are set to face a shake-up as the World Food Programme (WFP) is changing the way aid is distributed in the camp. Currently, the vast majority of the basic needs of the 120,000 refugees are met by UN agencies and NGOs directly: the WFP distributes bread, lentils, rice, sugar and oil, UNHCR provides tea, tomato paste and hummus, while the Danish Refugee Council provides hygiene kits. Most basics are available for free, but acquiring them involves a lot of standing in line.
But as the numbers of Syrians arriving at the camp has increased rapidly – with over 2,500 per day this week – aid agencies are being forced to rethink their procedures. Under the new system, which will be introduced gradually in the coming months, agencies will no longer hand out resources. Instead, refugees will be given vouchers to spend on what they want in designated larger stores. The first two of these have opened, with another 16 planned and the possibility of more as the population increases.
Due to the peculiarities of the camp’s management structure, many successful shops in the area are excluded from applying to be involved in the scheme. This is because the WFP provides the cash-for-food assistance programs but the running of the camp — and thus the market inside it — is in the hands of the Jordanian government. As such larger stores will be established from which the refugees can buy their goods, potentially undermining those already succeeding.
“The market facilities in the camp will be set up by around 20 local community-based organizations (CBOs); each CBO is linked with local wholesalers in the Mafraq and Zaatari areas,” says WFP Public Information Officer Dina El Kassaby. “This arrangement serves as a link between Zaatari and the surrounding local community.”
The WFP describes the new system of food vouchers as ‘win-win’, as it allows refugees to choose what they buy at the same time as supporting the local economy. The body says part of the appeal is it will lead to a 20 to 25 percent decrease in administrative costs, largely due to the reduced number of costly expatriate staff.
“At present, it takes about $2.4 million per month to run the dry food distribution in the camp which provides food at the value of about $25 per person (per month), while the voucher program will cost slightly more but provides $40 per person,” says Kassaby.
That refugees crave more than the basics can be seen from the wide range of luxury items available elsewhere in Zaatari. Although many stalls sell fresh vegetables and cigarettes — the most commonly cited expenditures by residents — it is also possible to buy television sets, satellite dishes and perfume.
Rahul Oka, an anthropology professor at Notre Dame University who has done extensive research on informal economies in refugee camps, believes that the new system is positive as it increases choice. “When we think of refugees, we think of poor people. Very often we forget the fact that one month ago, or in their recorded memory, they were not poor people; they were engineers, doctors, shopkeepers,” he says. “They are forced to behave as though they are beggars that can’t be choosers.”
Adapting fast
News of the proposed changed does not appear to have hit the stall-owners yet, with most unaware of the coming change when asked by Executive. But Oka expects the traders to adapt quickly, and indeed beat the system. “What do people working in an NGO know about business?” he says. Refugees will be much more tuned in to their fellow Syrians needs, he adds, predicting that the vouchers, because they are backed by the WFP, may work as currency, linking into the current bartering system rather than destroying it.
And while it is the first time WFP has introduced competition into a Syrian camp, the organization isn’t worried. “In general, the more economic activity going on inside the camp, the better,” says WFP’s El Kasseb.
The introduction of the new system is a sign that refugees are settling in for the long haul. Other signs of normality are emerging: weddings are frequent; with the bride and groom often meeting in the camp. Bardash recently bought a second white gown after demand to rent the first one proved so high.
Elsewhere in Zaatari, 20-year old Ammar Kinani has just opened his barbershop on a piece of prime real estate, right next to the camp’s entrance. Kinani is the sixth barber in the camp, serving 20 customers a day. “I had never expected to own my own business this young,” he says. “I was driven to it by the circumstances.”
By the third page of Jonathan Marshall’s new book, “The Lebanese Connection: Corruption, Civil War and the International Drug Traffic”, anyone who knows Lebanon can see why the book may be controversial. In one stroke of the pen, Marshall accuses modern Lebanon’s founding fathers Bechara el-Khoury and Riad el-Solh of profiting from the drug trade as they were putting together the pieces that is Lebanon today. By 1990, the glue that held those pieces together, and almost tore them apart, was hashish and heroin.
The Lebanese Connection is Marshall’s third book about drug trafficking, covering the history of the Lebanese drug industry, its supporters (both internal and external) and the extent to which it constituted a major linchpin in the global narcotics trade from independence until the end of the civil war. In doing so, Marshall runs the gauntlet of implicating major Lebanese families, politicians, political parties, banks, airlines, external actors and intelligence agencies, by name, for dealing in, or at least being affiliated with, the drug trade during that time.
Any Lebanese citizen reading the book will likely feel a sense of unease and suspicion of any author who points a finger squarely at many of the figures and families that form the crux of today’s body politic, even if it is across sectarian and communal affiliations. Merely listing names of all the actors identified by Marshall would not do his research justice, not to mention the fact that a Beirut-based publication would not last very long after printing them.
Marshall’s research is extensive; a fifth of the book’s girth is dedicated to notes and appendices. But, by the author’s own admission, the work is nevertheless skewed. It relies heavily on documents he obtained over many years from United States drug enforcement agencies and personal interviews with their agents. He also draws heavily on English-language publications without attributing much bias to publications based out of the US that are known to have a pro-Western slant.
Marshall offers this book as a mere addition to the discourse about what allowed the Lebanese conflict to rage for so long. And even if half of what Marshall says is true, he has proven that the length and devastation of the protracted conflict would not have been possible without the political, financial and international support for Lebanon’s drug industry.
Yet the principal strength of this work is not that it is well researched or identifies people by their names, but that it is written in a manner which allows readers to appreciate the history, relevance and consequences of how drugs fueled the civil war. Instead of the accusatory tone that most are used to in their national publications, Marshall calmly and matter-of-factly shows how, not just today, but historically the Lebanese authorities have shirked their responsibilities.
Hashish and poppy farmers never got nipped in the bud because the authorities either colluded with them, did not have the political ability to do so or could not offer them economic alternatives. Marshall details how financial institutions turned a blind eye to the billions of dollars in drug money entering their vaults in the 1960s and 1970s and the apparatus that supported the smuggling efforts from transit routes to “illegal” ports during the 1975-1990 war, as trade value shifted from hashish to the more valuable opium-based products that were either sourced and processed in Lebanon or shipped through.
When accusations are exaggerated he points out that they are likely not true. This is the case when he deals with Israeli accusations against the Palestine Liberation Organization, Hezbollah or the Syrians, not that he exonerates them either. The bulk of the trafficking, however, is attributed to the Christian militias that controlled the ports along the coast, but he does not fail to mention the political protection the Muslim farmers of the valley received in the first place and the minorities that facilitated the international network of smugglers and mafiosos needed to market the drugs to the West.
By the end, Lebanese will have an awkward feeling that they are still ruled by figures that ravaged the country for years and paid for it by smuggling drugs. The fact that ordinary Lebanese have been imprisoned for years without trial for acts that pale in comparison to those committed by today’s political class is but further evidence of how the trade has damaged the country.
Note: The original version of this article claimed that the book had been banned by Lebanon's security general. This was incorrect, though it is not on general release in the country.
Economics
A fall in electricity demand in Iran's sanctions-hit economy led to a 29-percent rise in its power exports over the last 11 months, the state news agency IRNA has said.
Lebanese Prime Minister Najib Mikati’s proposal to allow real estate developers to add an additional floor in return for higher taxes could cause the prices of properties to soar beyond the means of average citizens, economists have warned.
Qatar will create a new $12 billion investment firm, backed by blue-chip assets from its sovereign wealth fund, and list it on the local stock exchange, its main institutional backer has said.
Companies
The head of Lebanon’s banking association has warned of the challenges facing Lebanese banks due to new U.S. banking regulations on foreign lenders, criticizing the cost of the measure and its potential violation of privacy laws.
Emirates Banks Association is to change its name to UAE Banks Federation, it said in a statement.
Etisalat, the United Arab Emirates’ biggest telecom operator, has written down the value of businesses in Pakistan and Sudan by a combined $769 million, blaming tough political and economic conditions and crimping quarterly profit growth.
Ahli United Bank, Bahrain’s largest lender by market value, posted an 11.8 per cent gain in its fourth-quarter net profit, boosted by an increase in net interest income.
Economics
Brent crude held steady above $117 per barrel on Tuesday after settling down for the third straight session the previous day, with traders looking ahead to Italy's upcoming elections.
Gold rose for a second straight session on Tuesday, buoyed by strong physical buying in Asia after traders in China returned from a week-long break.
Lebanese public workers and school teachers will proceed with their open-ended strike Tuesday after the Cabinet failed to convene Monday to approve the long-awaited wage hike and send it to Parliament for endorsement.
Central Bank Governor Riad Salameh downplayed Lebanon’s anemic 2 percent growth in 2012, saying that considering the regional situation, “one could not expect to have better than this.”
The United Arab Emirates will grant Bahrain $2.5bn for development projects in the Gulf Arab state, part of a regional funding program implemented after a pro-democracy uprising in 2011, Bahrain's state news agency reported.
The United Arab Emirates (UAE) has signed defence contracts worth Dhs5.2 billion ($1.4 billion), including one for unmanned aerial drones, a spokesman for the country’s military said on Monday.
Egypt's annual economic growth rate will hit 3 percent by end-June, below the government's projected 4 percent because of political instability, the Planning and International Cooperation Minister said on Monday.
Companies
Shareholders of Dana Gas, the Abu Dhabi-listed energy firm, will vote on March 14 to approve a restructuring plan for its $920 million sukuk after failing to meet maturity of the Islamic bond last year.
Dubai Financial Market Company, the only listed bourse in the region, has returned to profit amid renewed buying interest in Dubai stocks.
Hopes of progress in the potential merger between Sorouh Real Estate and Aldar Properties has propelled stocks in both companies upwards.
We live in a region where it is safe to say that the majority of well-established companies and family businesses tend to be resistant to change. Yet, as businesses wake up to the need to realign strategy with evolving markets and market trends, and as branding becomes recognized for its power to increase revenue, change is increasingly on the agenda.
Change from within
There is a simple truth universally acknowledged among branding experts that any change made to a brand will almost always end up bringing about internal organizational changes as well. This is particularly true when a change in brand strategy or a repositioning of a brand takes place. If we take some examples from the global marketplace, we can refer to Nike, which two years ago announced plans to implement a full range of management and organizational adjustments. These plans went hand in hand with the brand’s strategy to move its global strategy away from a product-driven company toward being a consumer-focused group. Or, in the United Kingdom, when Barclays Bank decided to reshape its services around the customer — the end result entailed changes not only to the products offered but also to the delivery of service, training of staff and so on.
The point is that today a brand is no longer purely a symbol that acts as a reassurance or sign of good quality for the customer; today a brand is a holistic entity that ties its external customer offerings with how it organizes itself internally. Therefore any change made on the ‘outside’ (in how the brand interacts with customers) will almost always necessitate change on the inside.
Resistance is futile
Even if this restructuring is not apparent at the time change is initiated, it will soon become so. As a company conducts business in line with the new strategy, little by little it will realize which aspects of the organization no longer work and which need some adjustment. This is not something that can be resisted. Even if a company chooses not to restructure internally to reflect its new positioning, the reverberations will make themselves felt, building momentum until the business is struck by a metaphorical tsunami.
I would like to note here that almost all of Brandcell’s clients with whom we have worked on their brand strategy are today facing the need to rethink their organization.
That is not to say that repositioning or changing strategy poses a risk; quite the contrary. When a brand effects change of its own accord, it is a positive thing to be embraced. For it to succeed, however, this new direction needs to engage all elements of the company. Employees need to be involved in and engaged with the change, so that it can be reflected in their future behavior. It is essential for businesses to be aware of this need, to take things gradually and account for them at a certain point. They need to consider their internal managerial changes in terms of restructuring and re-engineering, knowing that just as in chess, when you move one piece on the board it has an impact on the greater picture.
Ultimately, a change in brand strategy signals a desire to adapt to the customers’ needs. With this in mind, the goal can’t be reached simply through superficial means, such as redesigning a logo or creating a new tag line. In the end it is about realizing that brands are becoming agents of change for the companies themselves.
Joe Ayoub is chief executive of Brandcell
Economics
Gold rebounded from a six-month low on Monday as bargain hunters resurfaced and jewellers in China returned to the physical market after the Lunar New Year holiday, but a firm US dollar was likely to limit the upside.
A union of public workers in Lebanon will go ahead with an open-ended strike commencing on Tuesday after the government amended a previously agreed draft salary scale in an attempt to assuage private sector concerns over its impact.
Companies
The first of two Turkish power boats which are supposed to ease Lebanon’s energy woes arrived in the country’s waters on Sunday.
Jordan's Arab Potash Company, one of the world's largest producers of potash, said 2012 net profit fell by more than a third as costs rose, while falling global demand weighed on output.
Dubai-based contractor Drake & Scull has said that the civil engineering arm of its international construction business signed a US$122.5m deal in the Western Province of Saudi Arabia.
The owner of Lebanon island on Nakheel’s The World development in Dubai has sold it for AED35m (US$9.5m).
Abu Dhabi National Energy Company has discovered oil in a new North Sea field off Scotland.
Wataniya, Kuwait's number two telecom operator, reported a 26.5 percent fall in fourth-quarter net profit as more customers failed to offset tougher competition at home and foreign exchange losses in Tunisia and Algeria.
Dubai’s Al Mal Capital is looking to hire up to 20 percent more staff in 2013.