My first encounter with the term “design thinking” was five years ago, while researching a project for a client. At the time we were facing a “wicked problem,” a problem…
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There was a time when the bigger and more established a company was, the more assured it felt in terms of staying power in the market. These days what matters…
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We live in a region where it is safe to say that the majority of well-established companies and family businesses tend to be resistant to change. Yet, as businesses wake…
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As a general rule, it’s difficult to trust someone that you don’t know. Extending this rule to the commercial level, how can consumers be expected to choose Lebanese brands when…
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There’s a shift going on in the retail world. Where once manufacturers competed against one another for consumer loyalty, today they face sharp competition from retailers, the very places that…
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With the global financial downturn impacting on all markets, everyday business challenges have become compounded by reduced customer spending power, budget constraints and more cautious investor confidence. Companies may be…