Joe Ayoub

My first encounter with the term “design thinking” was five years ago, while researching a project for a client. At the time we were facing a “wicked problem,” a problem…

There was a time when the bigger and more established a company was, the more assured it felt in terms of staying power in the market. These days what matters…

We live in a region where it is safe to say that the majority of well-established companies and family businesses tend to be resistant to change. Yet, as businesses wake…

As a general rule, it’s difficult to trust someone that you don’t know. Extending this rule to the commercial level, how can consumers be expected to choose Lebanese brands when…

There’s a shift going on in the retail world. Where once manufacturers competed against one another for consumer loyalty, today they face sharp competition  from retailers, the very places that…

With the global financial downturn impacting on all markets, everyday business challenges have become compounded by reduced customer spending power, budget constraints and more cautious investor confidence. Companies may be…