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Economics & Policy

Take a hike

by Faysal Badran June 1, 2004
written by Faysal Badran

Crude oil and its derivatives epitomize the notion that besides matching bids and offers, there often lies in the background a multitude of factors, which not only affect prices but also, and more importantly, the perception about supply, capacity, consumption and relative tightness/availability of the product. The movements in crude oil have been, to a large extent, a barometer of political and economic guesstimates – and the massive run up in prices will no doubt have an effect on the global economy. It is not so much the nominal level of prices that leads to alarm, but the trajectory and what prices are in effect “saying” about the future.

Since the Asian crisis of 1998, often a key data point in markets, prices of light sweet crude oil have quadrupled from just below $10 to nearly $42. The rise, from a technical standpoint, has been reinforced by several NYMEX closes above $40. While it is true that oil and other commodities have benefited from a surging Chinese economy, it is an aspect often de-emphasized, as the recent China numbers are utterly unsustainable and the true driver will be sentiment toward Middle East politics.

Oil prices still matter to the health of the world economy. Higher oil prices since 1999 – partly the result of OPEC supply-management policies – contributed to the global economic downturn in 2000-2001 and are dampening the current cyclical upturn (world GDP growth may have been at least half a percentage point higher in the last two or three years had prices remained at mid-2001 levels). Fears of OPEC supply cuts, political tensions in Venezuela and tight stocks have driven up international crude oil and product prices even further in recent weeks. By March 2004, crude prices were well over $10 per barrel higher than three years before.

Current market conditions are more unstable than normal, in part because of geopolitical uncertainties and because tight product markets – notably for gasoline in the United States – are reinforcing upward pressures on crude prices. Higher prices are contributing to stubbornly high levels of unemployment and exacerbating budget-deficit problems in many OECD and other oil-importing countries. In Lebanon, the situation and its impact at the gas pump has added yet another restraining factor to the Lebanese economy, and infuriated motorists.

The burden of higher energy prices places Lebanon in an even more vulnerable position in terms of the costs of “doing business,” and shakes the household spending patterns as more money is diverted to filling the tank. This has compounded the other issues facing the economy, be they punctual like the Euro rise, or structural like under-investment, lack of system credibility and massive fiscal imbalance. While it is true that policy can do little to counteract the rising cost of energy, such a shock, were it to continue, would amplify the layers of problems facing the country, and add to social angst. The addiction to gas guzzling SUVs may be coming home to roost, and taxi drivers can barely make ends meet.

Globally, the vulnerability of oil-importing countries to higher oil prices varies markedly depending on the degree to which they are net importers and the oil intensity of their economies. According to the results of a quantitative exercise carried out by the IEA in collaboration with the OECD economics department and with the assistance of the International Monetary Fund research department, a sustained $10 per barrel increase in oil prices would result in the OECD as a whole losing 0.4% of GDP in the first and second years of higher prices. Inflation would rise by half a percentage point and unemployment would also increase.

The OECD imported more than half its oil needs in 2003 at a cost of over $260 billion – 20% more than in 2001. Euro-zone countries, which are highly dependent on oil imports, would suffer most in the short term, their GDP dropping by 0.5% and inflation rising by 0.5% in 2004. The US would suffer the least, with GDP falling by 0.3%, largely because indigenous production meets a bigger share of its oil needs. Japan’s GDP would fall 0.4%, with its relatively low oil intensity compensating to some extent for its almost total dependence on imported oil. In all OECD regions, these losses start to diminish in the following three years as global trade in non-oil goods and services recovers. This analysis assumes constant exchange rates.

The adverse economic impact of higher oil prices on oil-importing developing countries is generally even more severe than for OECD countries. This is because their economies are more dependent on imported oil and more energy-intensive, and energy is used less efficiently. On average, oil-importing developing countries use more than twice as much oil to produce a unit of economic output, as do OECD countries. Developing countries are also less able to weather the financial turmoil wrought by higher oil-import costs. India spent $15 billion, equivalent to 3% of its GDP, on oil imports in 2003. This is 16% higher than its 2001 oil-import bill. It is estimated that the loss of GDP averages 0.8% in Asia and 1.6% in very poor, highly indebted countries in the year following a $10 oil-price increase. The loss of GDP in the Sub-Saharan African countries would be more than 3%.

World GDP would be at least half of one percent lower – equivalent to $255 billion – in the year following a $10 oil price increase. This is because the economic stimulus provided by higher oil-export earnings in OPEC and other exporting countries would be more than outweighed by the depressive effect of higher prices on economic activity in the importing countries. The transfer of income from oil importers to oil exporters in the year following the price increase would alone amount to roughly $150 billion. A loss of business and consumer confidence, inappropriate policy responses and higher gas prices would amplify these economic effects in the medium term. For as long as oil prices remain high and unstable, the economic prosperity of oil-importing countries – especially the poorest developing countries – will remain at risk.

The impact of higher oil prices on economic growth in OPEC countries would depend on a variety of factors, particularly how the windfall revenues are spent. In the long term, however, OPEC oil revenues and GDP are likely to be lower, as higher prices would not compensate fully for lower production. In the IEA’s recent WORLD ENERGY INVESTMENT OUTLOOK, cumulative OPEC revenues are $400 billion lower over the period 2001 to 2003, in which policies to limit the growth in production in that region lead to on average 20% higher prices. The hike of future prices during the past several months implies that recent oil price rises could be sustained. If that is the case, the macroeconomic consequences for importing countries could be painful, especially in view of the severe budget-deficit problems being experienced in all OECD regions and stubbornly high levels of unemployment in many countries.

Fiscal imbalances would worsen, pressure to raise interest rates would grow and the current revival in business and consumer confidence would be cut short, threatening the durability of the current cyclical economic upturn. Europe has felt the oil surge to a slightly lesser extent recently as the Euro has surged by nearly 40% against the US dollar, but further gains could be crippling, especially given the high tax structure prevailing in the continent.

Oil has also had a role in reflecting the weaknesses in US foreign policy. As such it represents yet another thorn in the side of the neoconservative establishment plans to effectively “rule the world.” One of the platforms of US policy in Afghanistan and the obvious hidden agenda in Iraq has been to secure the oil to satisfy the gas guzzling addictions of the US consumer. So far, the result has been an unadulterated disaster. Not only has oil continued to climb, but the recurring incidents in the Gulf have added a risk premium that had not existed before the Iraq adventure began. In sum, Bush and his oilmen in power are responsible for what promises to be the most expensive driving season in decades.

For developing markets such as Lebanon, where oil intensity is still high, the impact of higher energy has the effect of a large tax, which is acting as a drag on economic activity through a compression of disposable income. The net effect though, can be more mixed over the medium term, if the higher energy can be offset by higher growth in the Gulf and more remittances from Lebanese expatriates as well as more Gulf tourists. But that’s a long shot. The true impact is, in the short term, to choke further any sign of upturn in the Lebanese economy.

The following is a detached look at where prices can go based on the below chart. Unless crude oil can break back significantly below $36 a barrel, we are staring at stubbornly high prices, maybe toward $50. But since this is the most political commodity, and the effectiveness of OPEC at guiding prices is almost as ineffective as central bank currency intervention, prices will tend to overshoot before falling along with other commodities. The risk of prices staying high at this juncture stems from external factors – such as the total loss of control of the situation in Iraq, or worse, further unrest in the Arabian Peninsula – rather than from the notion of a booming world economy. The world economy, at best, has experienced a temporary lift, and will soon revert back to sluggish growth and sticky unemployment, providing a weak backdrop for most industrial commodities.

SUVS TAKE A BACK SEATBuyers turn to more fuel efficient, smaller engine automobiles as petrol prices continue to bite – By Anthony Mills

Hussam Batrouni, 24, manager of the Petit Café, only uses his eight-cylinder Ford Expedition at night – he is looking for a four-cylinder daytime car. Elsewhere, Kamil Roumieh, a 25-year-old inventory controller, has been forced to buy a modest a four-cylinder 1.4l Renault Clio. He used to have a bigger six-cylinder car but couldn’t afford to commute. He is one of the lucky ones. Many cars owners now find they are unable to offload their gas-guzzlers and are faced with crippling petrol bills of up to $500 a month. Other commuters are simply discovering the delights of taking the bus to work.

The government’s recent pledge to cap gasoline prices at LL25,000 (nearly $17) a 20-litre tank, must be of little consolation to Hussam and Kamil, who have seen petrol rates almost double in six years, as global crude oil prices climb to record highs in a country already plagued by stagnant salaries and general economic malaise. As consumer attention, in the roughly 15,000-car, $220 million market, shifts towards new, smaller, more efficient four-cylinder cars, overall demand for new cars has risen by almost 50% in a year (used car salesmen, for their part, speak of a 40% drop in sales). Today Size does matter.

“A year and a half ago, customers started becoming more gasoline-cautious. The name of the game used to be power. Now it is fuel efficiency,” declared Samir Homsi, president of the Association of Automobile Importers. The old theory was that bigger cars were better because they were safer. Tell that to T. Gargour & Fils – better known as agents for Mercedes – who are receiving increased interest in the diminutive, two-seater Smart car which, despite scoring impressive crash test results, looks like it would blow away on a windy day. The attraction is the car’s staying power: 500km per 20 liters of gas. “More and more people are asking about it,” shrugged Cesar Aoun, Gargour brand manager.

At the other end of the scale however sales of 12-cylinder super cars have not been affected as much as their six- and eight-cylinder cousins. “We haven’t seen much of an impact on high-end cars,” confirmed Kamel Abdallah, deputy general manager of Kettaneh, which imports Porsche, Volkswagen and Audi. “It is the middle segment that has shrunk most drastically.” One sales manager for a major distributor defined this shrinkage as a 60% to 70% slump in sales, a phenomenon that has not been helped by a strengthening euro, which alone has been blamed for a 20% to 25% hole in the market.

Sales may be up in the budget range, but importers are having to sell more of the smaller models to make up for the decline in sales elsewhere. “We have to work twice as hard,” acknowledged Abdallah, who will throw-in an airline ticket to Cyprus for every sale of the new Volkswagen Gol. Some dealers, under pressure to keep sales up, are resorting to disingenuous tactics. “Because the business has become so tough, some companies are bordering on unethical practices in their promotion, just to get around the tougher market and increase in prices,” said Abdullah. Certain dealerships – which he declined to name – were being dishonest, or deliberately misleading, about cars’ gasoline consumption rates. And, he went on, advertisements stressing low installment rates sometimes deliberately don’t paint the whole financial picture.

Elsewhere, in their effort to boost sales, importers are luring in customers with low-interest installment schemes and longer guarantees. “We are trying to facilitate everything for the client, so that they forget about fuel consumption,” one salesperson said.

At least 50% of Kettaneh’s car sales are through bank-financed credit. In tandem with rising petrol prices and a worsening economy the company has established joint programs with banks to promote sales. At the same time, this represents a conscious move away from in-house financing which was fast becoming an unsustainable risk. “The overall economic situation does not justify extending credit terms as we used to,” said Abdallah. “We are transferring our risk.” He was echoed by Ziad Rasamny of Rasamny-Younis: “Our target is to do less in-house financing and to rely more on banks.”

The association has also been imploring the government to reduce high customs taxes on cars, and heady registration fees, which are pushing up end prices and ultimately stunting importers’ efforts to sell. Importers stress that the newer, more fuel-efficient a car, the better it is for Beirut’s smog-filled environment.

Used car dealers, too, are shifting towards the smaller-engine market. “Before, the Lebanese liked to buy top-notch used cars with six, eight, even 12 cylinders. Today, an eight-cylinder used car is very difficult to sell, a six-cylinder one you can just about sell,” explained the owner of a car lot on the old Sidon road. “The best is four cylinders.”

June 1, 2004 0 comments
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Society

Chain reaction

by William Long June 1, 2004
written by William Long

Given that Lebanon’s restaurant market is notoriously fraught with high costs, cutthroat competition and seemingly inane bureaucratic hurdles, it is of little surprise that some of the country’s best known franchises have struck out across the region, in what they say is an effort to not only grow, but to survive. However, with a much improved restaurant draft law moving forward, and with Lebanon still being seen as a vital area to base operations, the country could just be on the brink of experiencing some homemade growth in a sector that has already seen over $1 billion in investment since the hey-days of 1996.

“If we were not franchising in the region, or elsewhere, I would not see a long-term healthy business for Casper and Gambini’s in Lebanon,” said Anthony Maalouf, the director of franchise operations for Casper & Gambini’s (C&G), who, along with Kabab-Ji and Crepaway, is at the forefront of Lebanese franchises striking out of their home bases and into the more lucrative domains in the Gulf.

In the case of Kabab-Ji, expansion plans are even more far reaching. Toufic Khoueiri, the chairman of the Lebanese fast food eatery who just received the 2004 Lebanese Restaurant Franchise Award at the Horeca trade show in Beirut, recently embarked on a trip to the US to establish a beachhead in the US’ highly competitive, $400 billion restaurant market. “The strength of Kabab-Ji’s brand positioning within Lebanon will translate to similar brand strength within the US market beginning with the opening of its first prototype restaurant (as of now, set for the second quarter of 2005),” said a statement from the company. Of course, Khoueiri has reason to be confident. Kabab-Ji has been a spanking success in Lebanon since its opening in 1993. With nine restaurants in all now operating in Kuwait, Saudi Arabia, Qatar, the United Arab Emirates, and of course, Lebanon – and with an expected 30 to 35 Kabab-Ji restaurants set to operate regionally by 2007, Khoueiri seems well positioned to take his recipe right to the doorstep of his US-based competitors. Khoueiri also has a unique position in the restaurant franchise market, as he sells a wide variety of traditional Lebanese food – something which, in the US, is a haphazard $1.8 billion market dominated by small, family run operations. For this reason, his competitors are eyeing Kabab-Ji’s first forays into the US market closely –his success or failure may represent either an incredible starting point or an unavoidable ceiling of growth for Lebanese restaurant franchises, many of which express their frustration over what they say are diminishing returns in their home market.

“We should be in Europe or in the States. That is the goal, our dream,” said Dory Daccache, Crepaway’s chief international officer, confirming what are the ultimate prizes in the restaurant franchising business globally.


The turn towards markets outside of Lebanon is, of course, an old story. With the familiar litany of complaints – Lebanon’s relatively high-fixed costs, small population, large number of restaurants and treacherous (not to mention, unpredictable) legal and administrative hurdles – all constantly rehashed in the press, it is easy to get the impression that Lebanon’s restaurant market is “saturated” and wholly un-supportive of new ventures. “The same effort you put in opening up in Lebanon, if put somewhere else is more lucrative and more rewarding,” said Khoueiri, who, like other owners, stressed that the real profit centers sustaining the core enterprises are the franchise operations outside of Lebanon.

According to Maalouf, with no corporate tax structure in Saudi Arabia and Kuwait (Lebanon levies a 15% tax on profits) and with a more rational bureaucratic structure, profit margins are between 20% and 40% greater in the region compared to Lebanon – a difficult range to beat. And yet, some observers are openly bullish about Lebanon’s restaurant market and on the potential success of even more homegrown franchises – especially if the country is able to get its administrative house in order.

Indeed, despite the steadfast convictions of some already operating franchises in Lebanon, the country seems to be in the midst of what Paul Ariss, president of the Syndicate of Owners of Restaurants, Cafes, Night-Clubs and Pastry Shops in Lebanon, calls “a boom” – although, formal statistics on the industry are not available.

“The restaurant business in Lebanon has been booming for the last eight years, despite the local economic situation and the limited number of tourists, who, in fact, visit Lebanon not more than 100 days a year,” said Ariss. “I believe that more than one billion dollars has been invested in the restaurant business since 1996. More than 4,000 institutions are operational, 70% permanently and 30% seasonally, creating jobs for more than 60,000 people.”

Ariss’ optimistic attitude is reflected, perhaps more cautiously though, by Sarah Abi Najm, a member of the franchise consulting group Solutions, which operates between the Middle East and Europe. “The current restaurants … are not doing as good a job as they could be to meet the demands of the market,” she said, noting that her consulting company is currently working to introduce more than 10 franchising outfits in Lebanon alone in the near future.

“The emergence of the BCD and Monot restaurants, pubs and discotheques have killed those institutions that are located in Jounieh and Broumana,” admitted Ariss. “But this trend is not a principle, since Aley has witnessed the emergence of more than 35 restaurants of all types. The true miracle is Batroun, which witnessed the birth of more than 30 restaurants and pubs since 2001, thus attracting thousands of local clients eager to discover new places and mainly pay lower prices.”

Despite the seasonal nature of some restaurant markets, tourists are indeed driving growth in the sector in a way that offers increasing revenues, and increasing encouragement to would-be owners. In fact, for the first time in 20 years, Lebanon attracted over one million tourists in 2003.

What’s more, with younger investors coming to the market – Ariss said that he believed most new investors in restaurants are now below the age of thirty – and with C&G predicting an 18 month window for returning an investment on a restaurant franchise, it is not surprising that most universities in Lebanon are turning out more and more hospitality management graduates. According to Ariss, there are now more than 50 hospitality technical schools alone in the country.

Of course, this is not to paper over the systemic problems facing the restaurant sector, or the franchising business more specifically. Indeed, Ariss, together with some sympathetic MPs and owners, are pushing hard for a sweeping overhaul of the 1960s era law governing restaurants and franchises. “The actual laws impose many constraints that represent a real obstacle and a formidable nightmare to investors,” said Ariss. There are two specific examples illustrating the outdated laws, according to Ariss. First every restaurant has to secure a certain number of private parking places for its clients, depending on the restaurant’s service area. If this cannot be done, a fee has to be paid to the municipality. In Beirut, for example, the fee for one parking space is LL30,000,000. Second, every new project has to get a building conformity clearance from the municipality. If the building is subject to a violation on any of its floors, the restaurant cannot obtain clearance unless the violation is cleared and all the fees are paid.

Since 1995, the restaurant sector has witnessed the emergence of more than 2,000 new restaurants, in all regions of Lebanon, but with the main investments done in Achrafieh, BCD, Monot Street and now in Gemaizeh. But as Ariss is quick to point out, many of these ventures have not been able to obtain their operating license from the ministry of tourism because they simply cannot comply with the arcane terms of the relevant laws (Daccache listed five separate ministries and five separate approval processes that are necessary to engage, in order to open a restaurant).

At the end of 2002, more than 50 restaurants and pubs in the BCD and Monot Street, who did have their licenses, were fined. It was after this incident, Ariss said, that movement really began to gather steam to reform the laws. “Our syndicate, with the cooperation of the Syndicate of Hotel Owners, established a legal team that reviewed the old laws and prepared a draft for a new legislation,” he said. “The project was presented to MP Salah Honein who submitted it to the parliament in May 2003. The committee of tourism in the parliament then established a sub-committee to study the law project and in mid-May [of this year], our syndicate, in close cooperation with all the tourism syndicates and Honein, submitted a final draft that will have to be discussed and adopted by the parliament.”

Although a deal has not yet been struck, after almost four decades of working under the same outdated regulatory structure, relief feels closer for Lebanon’s restaurant owners. According to Ariss, the new draft law has deleted what he said were “all constraints,” while simplifying numerous legal and administrative formalities and, significantly, adding many new concepts that are well-established worldwide – including time-sharing leasing and franchising.

“The aim of the proposed law,” said Ariss, “is to protect all tourism investments in order to attract additional investors, whether local, regional or international.” If this can be accomplished, and if demand expands with increased tourism and, hopefully, an improving economy, what can indeed be sometimes characterized as Lebanon’s commercial precipice may just be avoided all together. Just in case though, restaurant franchises like Kabab-Ji, Crepaway and C&G are still hedging their bets, focusing on growth outside of the country. “You know, I think Syria is a virgin market,” said Daccache. “I think Jordan is a virgin market, so there is room for new concepts, new ideas … Syria is now changing the financial rules. I believe that by next year all of these Lebanese chains will begin to open [there].”

With seven C&G franchises located in five countries across the region and a pending deal in the UK, and four Crepaway’s in the Middle East, with another in Qatar set to open next month, Khoueiri’s trip to the US comes at a high-point for Lebanese restaurant franchises – a point which many hope will only be encouraged by the international success of Kabab-Ji and others.

CashUnited

In Lebanon, CashUnited has turned the sometimes lucrative art of transferring money around the world into, well, money. Acting as the US-based MoneyGram’s exclusive agent in the country, CashUnited is now set to expand its franchise operations to other countries in the region.

“MoneyGram allows individuals to transfer money worldwide within minutes without the need of a bank account,” said CashUnited’s general manager, Philippe Dagher. “Our service is available in Lebanon through 130 agent locations in all the country’s regions.” According to Dagher, the “war on terror” and the new procedures which his company has had to comply with “have been implemented … [but] it hasn’t affected our business.”

Nor has the US brand name either. In fact, “business partners and customers usually conceive American companies as reliable and international,” explained Dagher.

As for future growth: “The need for immediate cash transfers is constantly increasing … so we forecast a constant yearly growth of 30%,” he said.

June 1, 2004 0 comments
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Real Estate

Beirut’s sore thumb is 30

by Peter Speetjens June 1, 2004
written by Peter Speetjens

Thirty years ago, the Murr Tower was a metaphor for promise-filled Lebanon. The brothers’ dream was to build, through their construction company La Liberal, Beirut’s first mixed use development, symbolizing the capital’s position as the region’s leading business and banking hub. The 40-storey giant was to host 34 floors of some 300m2 offices, 2,500 m2 of shopping space and a restaurant on top, which could be reached by an exterior panoramic elevator or helicopter. The building’s four underground floors were reserved for a 500-seat-cinema and 600 parking places. The total cost of Murr Tower, including the price of land, amounted to some $15 million.

“I was against the whole design from the start,” says Gabriel Murr, sitting in his offices in the old MTV building. “I favored a wider, 20-storey building,” he added. “I thought the [300m2] offices were too small for foreign companies, the vertical circulation was insufficient and there was not enough parking. My brother [ex-interior minister, Michel Murr] preferred a high-rise. He was La Liberal’s majority shareholder and so he had the final say.”

The tower’s foundations were laid in late 1974 and construction started just before the outbreak of the civil war in April 1975. “We worked according to the “slid and slide” method, which allowed us to build about one floor or three meters a day,” said Murr. “When the war started, 28 of the 40 floors planned had been completed.”

Despite the fighting during the initial years of the war, La Liberal managed to finish the building’s main structure and the Murr brothers remained optimistic that their vision would see the light.

Even in the spring of 1977, Michel Murr estimated in an interview with AN NAHAR that the damage to the building was as little as LL100,000 [then roughly $230,000], and said: “If the situation continues to improve, construction will be over in a year’s time.”

It was not to be. When heavy fighting erupted again, construction was indefinitely halted in February 1978 and the Murr Tower became a feared sniper’s nest with an arc of fire of some two kilometers.

In 1994, Solidere bought Murr Tower, and earmarked it as one of the pillars of its master plan to renovate and reconstruct the Beirut Central District (BCD). “Solidere offered $12 million worth of Solidere shares for the building,” said Gabriel Murr, “after which Hariri paid my brother another $3 million in cash.” Since then, Michel Murr has publicly claimed the building is still his. Gabriel Murr said this has more to do with the performance of Solidere shares (which dropped from a high of $14 in 1998 to a low of $4 in 2002. Today, they have rallied and current shares are valued at around $7) than anything else. Both brothers expected to make a killing, but, Gabriel Murr, sold before the bottom dropped out of them. His brother held on as the price plummeted. Having bought the Murr Tower, Solidere had two options: to finish the building or to demolish it and start from scratch. Civil engineer Fadi Madhoun, the former manager of Solidere’s Real Estate Development Division, was responsible for the building. “If finished in 1975,” said Madhoun, who left Solidere in 1999 for An Nasser Engineering Services, “Murr Tower would have had a ‘wow’ effect. But when we bought it in 1994, it absolutely did not.” Furthermore, Madhoun cited a 1975 study by French firm Socotec that showed that Murr Tower suffered from a stability problem and required strengthening with two seven-meter-long concrete beams. “In my opinion, the Murr family should be very happy with the price it received, because the design was outdated and construction had several structural problems,” he added. “In 1994,” Madhoun continued, “it would have cost Solidere some $16 million to complete the building. Yet it was not a viable option to put it on the market. At that point, I would say the wisest, most logical and most economic solution was to demolish the building. However, from a political point of view that was not an option.”

An alternative had to be found and the call went out for solutions. Renowned British architect Norman Foster suggested to keep Murr Tower as a core embodied in a shell-like structure, thereby enlarging floor space up to 1,000 m2. The spectacular glass building was to have a curved roof and a dozen high-speed exterior elevators. But Foster refused to work within Solidere’s budget, so in came Canadian firm WZMH, with a worldwide reputation for high rises. The concept remained the same: to keep the old Murr Tower as a backbone in a predominantly glass tower. The only design change was to include interior, as opposed to exterior, elevators. Dubbed the Beirut Trade Center (BTC), an officially registered trademark, the new $200 million tower was to be 40 floors high, increasing from 100 meters in height to 150 meters. The twenty-four floors of office space would be enlarged by a meter or so, there would be a double floored roof top restaurant and covered 70,000 m2 of BUA, of which 30,000 would be underground. According to a 1996 brochure announcing the project: “The existing Murr Tower has been a symbol of the Lebanese war…. The BTC will be a landmark development emphasizing a visual symbol for new Beirut and expressing the rebirth of the city as an international and commercial center.” And so, for years, a 30-meter-long poster hung on Murr Tower, visually announcing the project. According to Madhoun it was “the second largest poster in the world.” However, after years of stormy weather, the poster withered away and, it seems, so did the development plan for the concrete monstrosity.

“We had all the necessary permits,” Madhoun said. “We even obtained an adjustment on the permit to implode Murr Tower and construct a completely new inner frame. In 1998, we were on the verge of starting construction, but then the elections took place.”

The new Hoss government embarked on a campaign to curb public spending and nearly all Solidere projects were put on hold. Since 1998, nothing has changed and it’s not clear what the future will bring. According to Solidere spokesman Nabil Rached, there is no need to comment on Murr Tower “as there’s nothing new to say.” One of the main obstacles in completing Murr Tower is the myriad of problems facing Solidere. According to one source within the company, even if the funds were available, the original permits were valid for only a limited period and the bureaucratic procedures would have to start all over again if the project were pursued anew – and there just isn’t the demand for the size of offices offered. “The BTC design is still up-to-date,” said Madhoun, “while only a few office blocks in downtown are up to international standard, such as the Atrium, An Nahar and ESCWA building. The problem is demand. In 1998, we had a guarantee that the Banque Societe General would take 10 floors, while Solidere would move its headquarters there. Today, I don’t know if there are any clients. Maybe Solidere should consider residential use.”

Gabriel Murr, however, can’t wait till the day Murr Tower is demolished. “As an engineer I’d say destroy it. It’s easy, cheap and gives you the freedom to create something new.” Adding with a smile: “MTV bought the exclusive rights on the implosion.” Local real estate consultant Michael Dunn has a crystal clear opinion about the future of Murr Tower. “It’s old, outdated, ugly, and it has a negative impact on its direct surroundings,” he said. “It’s no longer a prime location either. It’s in fact located in the worst of four Solidere corners. I’d say demolish it.” According to Dunn, imploding the building and getting rid of the debris costs some $100,000 and will take up to six months. And what then? “In Lebanon, too many people dream of the past,” said Murr. “The past is over – Beirut is not Dubai. I say demolish it, turn it into a park and upgrade all surrounding properties.” A 1975 brochure praising the state-of-the-art design of the building emphasized the tower would, as well as having “an international telephone center and telex standard [sic],” be equipped with, “an electronically working lift to avoid any delays.” Thirty years is a long time to wait.

June 1, 2004 0 comments
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The Buzz

Winning formula

by Alain Khouri June 1, 2004
written by Alain Khouri

Four years ago, we wrote a document that addressed the future of the regional advertising industry. Our objective was to analyze the evolution of our business worldwide, to understand the international trends influencing marketing-communication and to project the relevance of those trends on our own markets. Once our strategy was established, we worked against the clock to ensure that we would be in the most favorable position moving forward.

The adverting industry has changed a lot and is still changing. Some aspects of the agency’s work are now carried out externally. When I started in advertising, the agency was known to be “the marketing arm” of the client. Gradually, a sizeable portion of the marketing role of the agency moved to the client. Equally, the agency had historically been responsible for the client’s media needs. With the advent of media independents (MBU’s), that role too moved out of the agency’s direct sphere of management. While from the outside, one could have the impression that we are going through a phase of disintegration of communication disciplines, the truth is quite the opposite. More than ever, clients expect their agencies to consolidate, or better – to integrate – all aspects of their brand’s communication, whether this is done within the same communication organization or through several specialists. The agency is increasingly becoming the consultant working with specialists. In other words, we are becoming a conductor working with freelance musicians. The orchestra may not necessarily be the same on each assignment, but the best musicians are hired to provide the best performance. Luckily, we regularly get “encores.” To achieve this end, we have to develop people with “procrealligence” as a built-in attitude in them – someone who can naturally project the three integral values: pro-activity, creativity and intelligence. We didn’t just pull the three words – pro-activity, creativity and intelligence – out of a hat. They were the result of extensive research and brainstorming. We asked ourselves what our clients truly want and realized how much these three words count in our daily professional lives. And on that basis, we developed “procrealligence” as our credo, our working method and the indispensable qualifier we – our people and our work – will reflect. You must remember that in the ad business, our aim is to deliver one message, a powerful single-minded idea – not two or three or four. For us, less is more. A single word capable of encapsulating all what we stand for did not exist. So, we created it: “procrealligence.” It may be difficult to pronounce, but it is ours and only ours. And we do not mind a bit of controversy as long as it is meant to improve our output and ourselves.

You may ask, is it the responsibility of the corporate world to instill this (procrealligence) culture in our people? Surely the family, school or civil society must play a role. Then you might ask, can people be shaped to adopt this philosophy? My answer is that there are people who can do this quite naturally, others who can be trained to adopt it and those who simply can’t endorse it. Ultimately, those in the last group will probably feel more comfortable elsewhere. As for those in the second category, we are committed to do everything to instill procrealligence in them. Obviously, those who are naturally procrealligent will find the most suitable environment in Impact/BBDO. If they are already with us, we’ll make sure they stay. If they’re elsewhere, we’d like to meet them.

I tell our people: you have to adopt procrealligence fast if you want to be part of us. I am very frank – our organization is now totally guided by this philosophy. The essence of our business is people – and at Impact/BBDO there can only be procrealligent people.

This vitality (or pro-activity) seems to be lacking in modern Middle East corporate culture; we hear it from clients all the time. People like to play it safe. They want all the advantages of the corporate world, but won’t take any risk when they need to. Pro-activity is the essence of the most successful companies and the lack of it is often the kiss of death for others. Examples of dinosaur-corporations abound. Ultimately, they run out of fuel.

June 1, 2004 0 comments
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The Buzz

Building for future generations

by Tommy Weir June 1, 2004
written by Tommy Weir

Globally, by the year 2010, family business owners ready to retire and pass the baton will transfer an estimated $8 trillion of wealth to the next generation. These businesses are the backbone of the world economies. Believe it or not, in the United States alone, family businesses constitute 90% of the more than 15 million businesses. Slightly over one-third of the Fortune 500 companies are family controlled. Family business is an even greater reality here in Lebanon and throughout the Middle East. Think about this for a moment, “In the Middle East not only do we have family run businesses, we have family run countries.” The family plays a critical role in running our lives and businesses.

Listen closely and we often hear business owners’ comment, “I started this firm to gain freedom and security not available elsewhere. The success I have had is something I would like to pass on to my children. I hope they come into the firm, but they must have the patience to learn the business before they take over.” Unfortunately this is not the key to the future of running a family-owned enterprise. Change is happening rapidly.

Changing Nature

Tom Peters in his seminal book, In Search of Excellence stated the following, “I know that the future does not belong to the companies I grew up with, the elephants that used to rule the world and that I used to serve.” It now belongs to the family business and even that sphere is changing. No longer are we speaking simply of our father’s shop. Family business is transforming into a worldwide enterprise.

What are the main forces of change? Globalization, generational business succession, and growth.

Conflict between family values and business needs is part and parcel of a growing company’s often painful maturation. As the first generation of entrepreneurs mature, their adult children are coming to work for them or moving into more responsible positions in the family business. So tensions are inevitable. In actuality, less than three out of ten family businesses succeed till the second generation. One in ten family businesses survives till the third generation. Lebanon has traditionally been successful in this domain, with many local businesses tracing their ancestry back more than two generations. Currently, 75% of the local businesses are run by the second generation.

In the very first stage of life, the family business started by the founder, must find competent employees and he or she must set the stage for a value and belief system which will prevail throughout the life of the company. The company at this stage fights to survive and eventually move to the second stage, growth. Beyond survival, the founder must think of competition and strategies. Once expanded, management functions tend to become paramount, delegating, organizing, staffing, sharing power, training family and non-family employees are some of the necessary functions that must be executed.

Succeeding through the Changes

Family businesses are viewed as enterprises that look backward with pride and forward with hope. For the hope to become a reality, the leaders of today’s family businesses must learn how to adapt to a competitive business environment, which is dominated by powerful multi-national corporations.

To find out what family businesses can do to ensure that they keep going – and growing – let’s look at what some of the top family business experts have to say. They all concede that addressing family business issues can be difficult, but insist it’s worth the effort if your company goal is strength and longevity. But, keep in mind that there are no easy answers; specific strategies and solutions will depend on your particular situation. The recommendations that follow are designed to help you get started.

Establish clear criteria for joining the family business

Experts say that sharing your last name with people isn’t the best reason for inviting them into your business. Qualifications, including education, skills and related work experience, should be weighed more heavily than family ties. That may mean throwing out old stereotypes about roles and relationships. You must recognize when a daughter might be more qualified than a son, a younger child more adept than an older child, or a son-in-law a better choice than a close blood relative. Also, make clear to those family members who own stock, but who do not work in the family business how much (or how little) that ownership entitles them to take part in the affairs of the company.

Define the roles and responsibilities of family members who work in the business

As soon as family members agree to come into the business, the next step is to clearly define their roles and responsibilities. Exactly what work is expected of them? To whom will they report? How will they be evaluated and promoted? Also, be sure to pay family members fairly. Some experts suggest that you base salaries and benefits on what a person would earn in a comparable position at a comparable company. Others suggest that you tie compensation to a person’s value to the company.

Adding family members, or involving them in different areas of the business, can create unexpected changes. For example, your son’s aggressive marketing plan might help increase sales, but it will also require a larger budget. Founders should be prepared for both the positive and negative impacts of new blood in the company. “The next generation should help move the business to the next level.”

Define the roles and responsibilities for non-family members who work in the business

Most family-owned firms also hire non-family workers. In fact, attracting and retaining qualified non-family employees is a key concern for many family companies. How do you ensure that non-family workers feel valued and reduce the perception of nepotism? The answer, say the experts, is to treat them fairly. They hasten to add, however, that fair is not always equal. For example, founders usually want to reserve certain executive-level positions in the company for family members.

No matter who they bring on board, families really don’t want to give up any power in the business. That’s why it is crucial to clearly define everyone’s responsibilities and range of authority.

Separate family and business issues

Many problems in family-owned businesses stem from the fact that families and businesses are separate systems that have different, often competing, needs and goals. Whereas the primary function of a family is to nurture relationships and raise children, the primary function of a business is to increase production and generate profits. The overlap of these systems creates confusion.

Choose and train a successor

Deciding who will eventually take over management of your company is the first part of a two-part process called ‘succession planning.’ It’s one of the most difficult issues you will face. “The problem is you’re talking to me about being gone.” You may worry about relinquishing control of one “baby” (your business) to another “baby” (your child or children). Effective succession planning should anticipate these concerns and include opportunities for the founder to train and mentor the successor, and for the successor to assume significant responsibilities in the business. To succeed in transferring the business to their offspring, family business managers must be ready to adjust the organization to the skills, perspectives, and values of the next generation as part of the implementation of strategy. The successful integration of new family members is a goal that for many family enterprises is as important as profit targets, business niches, and other determinants of the firm’s business policy. Incorporating new family members into the firm, however, is often complicated by a blurring of boundaries between the family and the family business.

Seek help from qualified outsiders

Most family-owned firms keep family and family business matters private. Company founders rarely ask for help from outsiders, other than their lawyers and accountants. Consultants, who are trained to consider both family and business issues, are another good resource. Their job is to coordinate the efforts of a team of experts that may include your attorney, investment adviser, and even your banker.

Growth planning

No growth-oriented company should be without performance planning, coaching and counseling, annual evaluations, career development and reward and incentive programs in place.

Planning for the integration of the younger generation into the family firm is an issue of strategic importance, although offering challenges and finding a place for younger family members, or adjusting the organization to the new generation’s inputs and demands are issues not usually included as goals for sound business planning.

Many owner entrepreneurs produce and sell products or services with relative ease but lack the skills to pursue a long-term growth plan. An older generation that takes pride in “teaching the kids the business” in effect may be training them to do what no longer works. To help family-run companies overcome this myopia and figure out ways to move forward, they need strategic and operations planning.

Leadership/management

Entrepreneurs build companies without blueprints, and it shows. Solid plans and capable personnel accomplish little without the inspiration of effective leadership, or management, at all levels. Good leadership breeds understanding, confidence and motivation, and it assures equitable treatment for all, including employee managers or skilled technicians who may be key elements of a company’s success.

Global perspective

Survival in the 21st century means adopting new technology and adjusting to continual change. The evolution of a global marketplace has shortened product life cycles, revolutionized marketing and distribution, and eliminated traditional functions and organizations. Private businesses, especially family-owned ones, have to adjust to these and other worldwide developments. Businesses that stick to what worked for Dad or Granddad and maintain the status quo may be headed toward an early demise. Today’s family businesses can no longer rely only on “father knows best.” It is time to accept outside input and advice from your children if you are to succeed in the 21st Century.


Tommy Weir and Christine Crumrine are from Beirut-based CrumrineWeir, the global leadership experts

June 1, 2004 0 comments
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The Buzz

Developing cultural fluency

by Tommy Weir May 1, 2004
written by Tommy Weir

When you look at a full moon, what do you see? An old man’s face? A piece of cheese? A rabbit pounding rice? That’s right, in Japan this is a very common belief about the image of the moon. So, the next time you gaze at the stars and add this image to your repertoire, it is a sign that you are becoming culturally fluent.

What is cultural fluency?

Culture is usually defined as a complex mixture of societal norms that include: knowledge, belief, art, law, morals, customs, habits and many other learned patterns of behavior. Fluency is typically linked with the complex understanding of a language and all of its intricate meanings. Cultural fluency, then, is having the capacity to embrace and flow within many various cultural environments, and the ability to utilize diversity for understanding and growth.

Developing cultural fluency is essential for any global leader. As more and more organizations expand across national borders, leaders will need to widen their views on competition and national behaviors. To survive in the worldwide business environment, we will need to pay just as much attention to differences as similarities, and be willing to accept a wide number of business methods. On many occasions, we have heard managers complain about diverse working environments. One leader even claimed that “one of the most difficult challenges we [as a company] face is working in a culturally diverse business environment.” The point is to recognize that diversity can be an advantage if understood and managed properly. The advantages of utilizing diversity include:

· competitive new product development

· expanded acceptance of new ideas

· ability to recognize new perspectives

· more comprehensive communication skills

· an increase in the ability to cooperate.

Effective global managers assume difference until similarity is proven instead of assuming similarity until difference is proven. In the end, bridging cultural gaps is about communication and building relationships beyond the safety zone of similarity. Developing a diverse list of business contacts that you can rely on for information and ideas is essential.

One important component of cultural fluency is that you must limit your own cultural blind spots. In many cases, what we perceive to be the “right way” may just be a habit. Questioning our own cultural baggage is paramount because it allows us to add new information to a limited vocabulary. Some important tips to consider when experiencing different business cultures include:

· Don’t make assumptions about a person based on where they come from. · Understand that cultures change and are dynamic. Business practices you experienced in China in the early 90’s are very different today. · Try not to take things personally if someone from a different cultural does something that you consider “rude.” This was evident during a conference in the UK, where businesspeople from the Middle East, Europe, and the Asian Pacific were in attendance. A tense moment erupted when a colleague from the Gulf wrote his phone number on a business card from a potential Japanese business partner. For the Japanese, writing on a business card is tantamount to committing a serious crime because they view them as an extension of the person giving the card and expect they be handled with care.

Finding common starting points are also important and can make a big difference in the impression that you set for yourself and your company. Below are three basic issues, however, there are many more.

Low- and high-context communication

In low-context communication, most of the message will be explicit and named in words, while in high-context communication, the message will be implicit and will rely on the context surrounding it. High-context cultures will rely on physical setting, shared beliefs, norms and values to extend understanding. Non-verbal cues are very important, and messages will not be spelled out. Cultures from the South and East tend towards the high-context category, whereas cultures from the West are considered to be mostly low-context. A classic example of the confusion is the experience of a German businessman who came to Lebanon (a high-context setting) for an important meeting. He was told to go to the company’s office that was 200 meters west of Cola. When he asked a shop person what Cola was he was told it was the Coca Cola plant. When he called his prospective Lebanese business partner from Choueifat, the Lebanese businessman explained that the office was 200 meters from the old Coca Cola plant, which was now a busy roundabout in Beirut. The Lebanese residents had a contextual understanding of the term and this was very different from the low-context specific directions the German expected.

Role identity (individual and group)

This starting point relates to the ways that we think of ourselves as part of our department, company and even family. Men and women raised in the Eastern and Southern hemispheres are taught that being a part of a circle of relations is of essential importance. They are rewarded for obedience, cooperation, respect for elders and abiding by family traditions and values. People from the West will most likely have an individualist starting point. Meaning that they see the person as independent, self-directed and autonomous. Children raised in this type of culture are rewarded for personal initiative, achievement and taking responsibility for personal choices and development. Individualist starting point

-achievement is linked to personal goal setting and action.

-accountability rests ultimately with the individual and he/she must make decisions accordingly.

-people are understood to have equality of opportunity and are able to make their own independent personal choices.

Group starting point

-maintaining harmony and group solidarity is important, and one person’s decision should not interrupt that.

-choices and decisions are made in consultation with many overlapping layers of interests and people.

-people’s decisions reflect on their group membership, and he/she is held accountable to the group.

-people accept hierarchy and direction from those they deem to be of a higher status.

Time

Of all the sources of miscommunication in the global business environment, this must be the one that causes the most problems. In the Western mind, time is quantitative, measured, and utilizing it productively is of strategic importance. Phrases like “time is money” and “time is of the essence” are commonly heard in North American and European cities. In the Eastern and Southern hemispheres, time is more elastic and feels somewhat unlimited, which makes keeping fixed appointments seem almost impossible. Several years back, a North American businessman experienced this firsthand in Brazi when he set a seminar for 7:30 PM. Everything seemed to be fine until 7:30 PM came and no one showed up. The team thought this was a complete failure. But after one and half hours, nearly 700 people showed. For the most part, people will take precedence over the schedule.

Whether your work is global or local, the reference points and behaviors involved in developing cultural fluency are similar: listen and ask questions for verification, understand that the other person’s view and starting point may be very different from yours, and accept the limitations of your on view and method of working.

Be the Best!

Tommy Crumrine and Christine Weir are from the Beirut-based CrumrineWeir, the global leadership experts.

May 1, 2004 0 comments
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Real Estate

Market trends

by Anthony Mills May 1, 2004
written by Anthony Mills

While new, high-end residential developments continue to define the current residential market, the bulk of Lebanon’s residential real estate sector is marked by illiquidity and inflexible prices because of many owners’ reluctance to sell and an unwillingness to accept professional valuations.

However, a drop in interest rates, prompting investors – notably, Gulf Arabs and Lebanese expats – to turn their attention to real estate, has offset many of these hidebound attitudes. This trend is not only reflected in the heightened development activity along the West Beirut and Solidere seafront, where multi-million dollar apartments are selling well, but in areas hitherto unfancied by foreign Arab nationals, such as Ashrafieh and Gemaizeh. The “local” market is characterized by affordable new build at $500 per m2 plus “old” properties that can be refurbished at the tenants’ leisure. But it is the latter sector that brokers often find difficulties in achieving sales when faced with the ingrown Lebanese unwillingness to acknowledge the need for cash. Brokers also complain that potential vendors are susceptible to the ill-informed views of real estate “amateurs” who assure them their property is worth more than the broker has quoted. “We tell people what the real value of their property is. They either like it, or they don’t like it. That’s their problem, not ours,” stated Joe C. Kanaan, president of Sodeco Gestion real estate consultants. Raja Makarem of RAMCO real estate consultants, said: “The Lebanese always overvalue their property. The greatest difficulty is convincing them of its real value. They treat property as a matter of honor. That’s why they don’t like to say that they want to sell. This makes the property more difficult to market.”

But how do local buyers choose where they live? Do they, like their counterparts in the West, use the usual criteria – proximity to schools, shops, etc? “They don’t think that way,” said Patrick Geammal, chairman and managing director of Ascot real estate brokers. “They think more about area and who is going to be their neighbor, about the reputation of the building they are going to live in (directly linked to who lives in it) than where they are going to send their kids to school – they don’t give a damn about that.” Other brokers underline the value attached to a sea view. The Lebanese often choose a residence close to that of their parents and usually remain in areas with which they identify religiously, although brokers say that at the upper end of the market – often characterized by educated, well-traveled Lebanese – this is changing. The Solidere district is cited as an example of residential sectarian blending. “I see some movement from West Beirut to Ashrafieh, to Gemaizeh,” said Karim Ibrahim, managing partner of the development firm Constructa. “But, I don’t see it the other way around,” he added, “I don’t see anyone from Ashrafieh buying an apartment in Hamra.” In general, Ashrafieh remains predominantly Christian, while West Beirut continues to be associated with Muslims. In another development, brokers say they are witnessing many Lebanese from the northern suburbs, such as Kaslik and Jounieh, choosing to buy in Beirut. If this turns out to be more than a mere blip on the graph, it will be a welcome reversal, as many residents of the Kesrwan region have been reluctant to return to or move to a capital many still associate with the war.

But it’s the foreign money that is today driving the market. According to Geammal, 60% to 70% of current apartment purchases in the Solidere district can be attributed to Gulf Arabs. In Ain Mreisseh, Verdun and Ramlet al-Baida, the figure drops to 40%, but demand still exceeds supply in the most popular, high-end neighborhoods, brokers say. And while most Lebanese view real estate as a life investment, Gulf Arabs see their Lebanese homes as more of a commodity, an attitude that may breathe some dynamism into the local residential market. Elsewhere, Gulf nationals are seeking to buy beyond their traditional areas. Although they have yet to populate the Christian Kesrwan area and the Metn in the same way they have in the Mount Lebanon resorts of Bhamdoun and Aley, more and more Gulf Arabs are choosing to live in Ashrafieh and Gemaizeh, where they are attracted by lower prices. They now account for 10% to 15% of sales in these neighborhoods.

According to Kanaan, such Gulf buyers want to distance themselves from other, more typical GCC nationals. “They are not like the Gulf Arabs who come to Lebanon only to smoke NARGILEHS and drink sodas downtown. These guys appreciate a more refined lifestyle. They integrate. Of course, if someone arrives in Ashrafieh with four wives veiled from head to foot and an army of Sri Lankan maids, people will not appreciate it.” Brokers admit that many Lebanese buyers of upscale apartments in Ashrafieh now ask them if any Arabs live in the building. “We tell them yes but that they are not like the rest,” quipped one broker with a shrug. “They don’t want to be sharing buildings with most of Riyadh.”

Many residents, and of course developers, welcome the inflow of Gulf money. Brokers say it is good for the market. “It’s fantastic,” said Makarem. “I am very happy to see it. It’s very healthy. It proves we’ve got over the war effect.” But he added: “I wish we could see more Christians buying houses in West Beirut.”

Some professionals contend that biased brokers are hindering the trend by not showing Gulf Arab buyers apartments in Christian neighborhoods, and playing down the attributes of these districts. “They are very badly advised,” said Geammal. “Brokers try to convince them that people of their religion should live in Ramlet al-Baida, not in Ashrafieh. But there are opportunities today in Ashrafieh, Saife and Gemmaizeh that they are not being shown.”

Finally, Brokers are divided as to whether there is a market for studio and one-bedroom apartments. “I don’t see any one- or even two-bedroom projects, especially in Beirut,” observed Ibrahim. “It’s a losing business.” Lebanese buyers, notably husbands-to-be under cultural pressure to own a home before marrying, feel they have to buy a large apartment straightaway. But many prospective husbands don’t have the funds. Marriages are postponed as a result, and the effect on a real estate sector, which clearly cannot satisfy all needs, is negative. Some real estate insiders, though, maintain that there is room in the market for high-end one-bedroom apartments, which would serve, among others, the university-enrolled sons and daughters of wealthy Lebanese as well as affluent professionals, who, for one reason or another, would like a ‘pied-a-terre’ beyond the confines of their family home. “For the moment, one-bedroom apartments are associated with low-cost, undistinguished housing. A good building, in a good area, especially Solidere, with all the amenities, would generate a lot of demand,” stated Makarem.

May 1, 2004 0 comments
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Business

Hamra in waiting

by Peter Speetjens May 1, 2004
written by Peter Speetjens

SLOW MOVERS? Some shop owners say the project has taken far too long

Despite experiencing a drop in sales revenues of up to 40%, Hamra retailers are confident that the on-going construction work and facelift will eventually help Hamra become a thriving retail area, serving Ras Beirut’s middle-market catchment.

After nearly one year of road works, the rehabilitation of Hamra Street is nearly complete. Roads have been asphalted and paved, pavements widened, trees planted and the colorful overhead jungle of electricity wires has been buried underground. The renovation effort is part of a $12 million project to rehabilitate five major streets in Beirut (including Corniche al Nahr, Monot Street and Barbour) and paid for by the Arab Fund for Economic and Social Rehabilitation. The Council for Development and Reconstruction (CDR) had earlier appointed Dar al Handasah Nazih Taleb & Partners to design a new Street.

However, while most shopkeepers praise efforts to upgrade what was once Lebanon’s main shopping boulevard, a few claim that the project has taken too long to complete, resulting in a loss of revenues of between 15% and 40%.

“Of course we have had less customers,” said Hala Shaftary, store manager of Librarie Antoine. “For months Hamra was hardly accessible. On days when they were working in front of the shop, we hardly saw any customers. But I think we suffered less than others, as we have a lot of regular clients.” According to Librarie Antoine’s general sales manager, Emile Tyan, the 40-year-old Hamra store is the best performing of the chain’s ten outlets. He estimated a loss in sales of 15%. Elsewhere, Mohamed Bushnak, manager of Starbucks Hamra, the American coffee chain’s first branch to open in Lebanon, estimated a loss of up to 20%, blaming the lack of parking.

Ghassan Mahfouz, managing owner of Marilou Women’s Wear, estimated his losses to be some 35%. However, he did not to place all the blame for bad sales figures at the government’s doorstep. “Business has been going down since 1997, ” he shrugged. “Business was good until then,” he said, “then it went down by some 20% a year. We are in a recession and the middle class is suffering.” Some retailers are less forgiving. Most volatile among Hamra’s retailers is Georges Moujaess, who founded Roi Des Frites in 1967. The snack bar is one of the most famous fast food outlets on Hamra and is normally open till the early hours of the morning. The construction work forced Moujaess to a hang a banner reading “The King is off due to works,” in front of his closed facade for the two months he was forced to close. The closure cost him $60,000, while overall business has been hit by the lack of pedestrian traffic.

Moujaess blamed the contractors for the delay, claiming they worked slowly to earn more money and that the whole project had been flawed from the start. “They dug up the road twice. First they did the sewage and water and then they closed it. The next month they opened it again to fix the electricity.”

Aynan Bassam, secretary of the Hamra Traders Association (HTA) sympathizes but does not agree with all the complaints. He estimated the average losses of Hamra’s shopkeepers not to exceed 15%, while according to him the project has been largely executed according to plan. Currently, most of Hamra Street is open again to traffic and heavy works are only taking place in front of Hamra Cinema. The project will be completed when the Fransabank building is reached.

“The project started on May 12 and is due to be finished on June 31, which it will be,” said Bassam, who owns Al Bassam, a 650m2 ladies fashion and lingerie store in the heart of Hamra. “The contractor gave us a choice,” Bassam said. “Either to execute the works fast, which would mean the area would remain closed for several months or to do it in stages. We chose the latter.”

The main work was carried out to replace 2,000m of Hamra’s 50-year-old drainage and sewage system, which was dealing with waste and rainwater with one 6-inch pipe, which, in heavy winter rain, would flood, creating a terrible stench. Now, two wider and separate pipes take care of the effluents. The project is in anticipation of the completion of the wastewater treatment plants being built in Ouzai and Dora. The South for Construction’s project manager, Rabiah Dejhaim, said traffic would return to normal by the end of June and admitted that work may have seemed to drag on, but said this was due to special seasonal requests. “It was the HTA and others who asked us not to work during Christmas and the February shopping festival,” he said. “That’s why we closed and opened the street again, and had to ask for an extra $2 million for the total of five streets.”

Still the reality is that business suffered and it wasn’t just the shops. Crowne Plaza’s Sales Manager Ziad Bassila estimated a 30% lower occupancy rate, which increased when the heavy machines reached the hotel entrance. Najib Nasser, manager of the Plaza Hotel, said: “we suffered like anyone else, as for three months we hardly had any customers.” He was nonetheless realistic about the situation. “I don’t like to point fingers,” he said. “Hamra Street is much better now. Let’s hope it will only get better in the future.”

It should. Before the war, Hamra was everything Beirut stood for. It was not just the city’s high-end shopping street, but also a place to go out and have fun. Hamra boasted no less than ten cinemas, and a string of cafes and clubs. Those who have cited the demise of the Modca Café (rented to the Vero Moda chain for $20,000 a month) as the final nail in Hamra’s cultural coffin have missed the point. The street is prime retail with rents that have still to reflect its potential. Bassam, who can remember the so-called good old days, is convinced Hamra will get back on its feet. To him, the rehabilitation of Hamra Street is but a first step. His dream is to see it turned into a pedestrian zone.

The retail experts point to the thorny issue of old rents as a factor that held up Hamra’s post-war development. “The biggest problem facing Hamra after the war was the large number of displaced people who lived in the many empty buildings,” said Raja Makarem, managing partner of Ramco Real Estate Advisers. “This gave the area a shabby, insecure feel.”

Today, the squatters have mostly left and Makarem believes that Hamra has all it takes to become a genuine highstreet and the retail backbone of the area. Crucially, he does not see either Verdun, downtown or the rise of shopping mall culture as a major threat.

According to Makarem, Hamra is affordable. Today, the average rent for new retail space is between $500-$600 per m2 a year. At Hamra’s more affordable poles, rent is even cheaper, with shops at the Sadat Street junction offered for a mere $300 per m2 a year. And it has a social fabric. “Someone coming from the mountains to Beirut will not feel comfortable in downtown, where he can’t even pay for a coffee,” said Makarem, who lives in Hamra. “Hamra is the only place that still has the fabric of old Beirut, a place where rich and poor, Christians and Muslims can meet. What used to be downtown before the war will become Hamra: the melting pot of Lebanon.”

Cliché or not, he has a point. It is a target rich environment, serving the area’s relatively affluent community, a significant percentage of whom work in or attend the Lebanese American University, the American University of Beirut and the Law Faculty of the Lebanese University. It is also close to the beach and the Downtown.

Hamra measures some 2 km2, hosting 1,000 retail outlets, 500 companies, two main hospitals, several smaller ones, 450 private clinics, 65 banks and 24 hotels, among which are the Commodore Le Meridiene, Crown Plaza and the nearby Gefinor Rotana. It has a population of 20,000 and this does not include the 13,000 students and 22,000 employees. The area has an estimated 100,000 visitors a day.

“I’ve got high hopes for Hamra,” said Makarem. “With the new city center and Verdun both targeting the upper segments of the market, Hamra is giving a chance to reposition in the middle market segment. This would entail a gradual upgrade of the street’s merchandising, and this is exactly what seems to be happening after an initial shift to the lower end of the market with the likes of Eldorado, Akil and Big Bros.”

Innovation has helped. Hamra’s cinemas although beautiful, remain unrestored since the 1970s and are not in touch with modern cinema-going trends, which dictate a ‘more screens for less seats’ policy. Today, following a $2 million renovation, the old Eldorado cinema earns its owners an annual rent of $250,000, as a 4-storey budget “department store” and one of the street’s best performers. However, the trend is mainly heading up-market and in 2003, many new outlets such as Vero Moda, Jack & Jones, Dunkin Donuts, La Senza and Librarie Orientale have opened in Hamra Street. However, apart from the Crowne Plaza much of the Taj Tower’s 5,000 m2 retail remains unoccupied.

“Of course, we have been affected by the works,” said Taj Tower owner Omar Ramadan, who is asking for an average of $625 per m2 a year for his new shops. “But we’re also in the process of refurbishing the building, as we separate the entrances of hotel and mall. Now that the street is finished we hope things will get better.”

May 1, 2004 0 comments
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Fight against fakes

by Anthony Mills May 1, 2004
written by Anthony Mills

In the first six months of last year, Adidas Lebanon’s general manager, Zeina Hallak, noticed that sales of the famous sports clothing had dropped by 20%. What she discovered was disturbing. Not only were illicit dealers selling faked Adidas products, but also official Adidas outlets had replaced authentic goods with fake ones. Their excuse? “They said they had to protect their revenues as customers were buying fakes elsewhere. Adidas was potentially losing millions of dollars,” Hallak said. Fearful that the local company would be downsized or restructured by Adidas worldwide, Hallak began implementing a tough anti-counterfeiting plan that cost hundreds of thousands of dollars. Lawyers were hired, dozens of raids carried out, and over 50 law suits filed. Although 10,000 items have so far been confiscated, Hallak said there are tens of thousands more hidden away. Adidas has also launched a PR campaign warning retailers that it would be fighting counterfeiters tooth and nail and that they had two months to clear their shelves of fake merchandise or lose their contract with Adidas. And they had to commit, on paper, to steering clear of fakes. Only those who signed appeared on a list of authentic Adidas dealers printed in a newspaper ad taken out by the company.

What happened to Adidas is the tip of a very costly iceberg. From car parts, CDs and handbags to painkillers and sports clothing, the trade in counterfeit goods is costing the Lebanese government and private sector roughly $500 million each year (a spokesperson for high-end clothing retailers Aïshti estimated the cost of counterfeiting to the fashion retail sector alone – including watches and jewelry – at over $100 million a year). When the bill gets that high, it’s time to fight back. In recent months, brand distributors have launched their counter attack: they have hired lawyers, adopted controversial marketing tactics, clamped down on rogue retail outlets, and are hiring informants to lead them to warehouses, dodgy dealers, and containers full of fakes hidden among toys from East Asia. The government says that, with meager resources, it is trying to help and although some industry executives laud what they call a positive official attitude, others say the fight against counterfeiting is in fact being hindered by powerful politicians whose private interests are too close to their public ones.

The counterfeiting scourge is also frightening off foreign investors and seriously damaging the country’s international image as it strives for World Trade Organization (WTO) membership. In fact, the quest for WTO accession may explain the government’s recent efforts to at least appear involved in the anti-counterfeiting fight. Lebanon is already bound under an agreement it has signed with the European Union to combat counterfeiting after the EU expressed concern that Lebanon could become a regional counterfeit hub. Most of the imitation merchandise on sale in Lebanon comes from East Asia, Turkey and Syria. Observers agree that the process is facilitated by corruption – which the ministry of economy and trade insists is being tackled. The permeability of Lebanon’s borders is taken full advantage of by smugglers, bringing in easy-to-smuggle watches and jewelry. Once the fake goods arrive in Lebanon, they find their way to stores across Beirut, from Bourj Hammoud, Hamra and Dahia to the downtown district. A number of shops in the downtown area offer fake luxury handbags. Other districts, throughout Beirut, are full of imitation Nike, Adidas and Puma sportswear, as well as fake designer clothes, shawls, watches, bags, perfumes and footwear. Retail outlets only hold a fraction of the imported imitation merchandise, though. The bulk is stashed in warehouses that, despite the financial incentives for informants, are notoriously difficult to locate. Thus, when those inspectors motivated enough to raid an outlet do spring into action, they confiscate only a handful of items.

Counterfeiters pay minimal import duties. Although fake brands are often sold for significantly less than genuine ones, a bogus pair of Nike sneakers sold for $12 by someone who paid only a dollar in import duties and has almost no overhead costs, represents, across tens of thousands of pairs, a significant profit – which infuriates authentic brand agents, who pay around $13, or 1,300%, more in duties to import a pair of sneakers.

“We have a lot of employees. We pay at least 10 times more duty than they do. They bribe to get their merchandise into Lebanon. They don’t pay VAT. We are fighting a big mafia,” stormed Robert Elias, manager of Puma Lebanon. He said he had invested around $3 million in the company. “This is very dangerous. What will happen to all our investments if this is not fought in the proper way?” he asked. He said that between 10,000 and 50,000 fake shoes or garments are confiscated at Beirut Port alone every month. If that wasn’t enough, Elias is currently suing the former Puma agent after it was discovered that he had been selling certificates of authenticity to counterfeiters. Abdo Kassir, general manager for Nike Lebanon, said the counterfeit trade eats away an annual 30% to 35% chunk – nearly $1 million – of his revenues. According to his estimates, clothing and footwear counterfeiting is costing the private sector “tenfold that amount.” And, he complained, it takes a year to a year-and-a-half to plow through a court case against a counterfeiter, who is then ultimately slapped with a token fine. Nike, alone, does not have the funds to take on counterfeiting. That is why it has banded together with other brands to stem the flow of imitation goods at the primary source, East Asia. Fighting the fakers at home however is equally serious business. Brand agents employ undercover spies, paid informants, hush-hush telephone calls, and cash rewards in secret locations. “We have five or six people doing nothing but going around giving us information, giving us the names and addresses of shops. We have people down at the port, at the airport, at the border,” acknowledged Elias. “All information is paid for.” For his part, Kassir said that Nike has “dedicated persons within the company” who follow the counterfeit mafia on a daily basis. “Normally, we shouldn’t have to have these kinds of persons,” he sighed. Other companies operate a “reward scheme” under which informants who lead them to warehouses or containers are given $2 for each item (mainly shoes) confiscated. Some warehouses and containers hold tens of thousands of items. The scheme has led to four raids at the Port of Beirut and four on warehouses, the manager added. Asked if they were concerned that they might be putting informants’ lives at risk, especially since they lack police training on how to handle informants, one manager admitted that he was worried. “One informant has been promising us information since last August. So far he has given us nothing, even though he knows everything and could make a fortune. He says he is afraid of the counterfeit dealers. They can hurt him.” “All the big brands have this system,” said GS Chairman Samir Rayess, one of Lebanon’s most respected clothing retailers and whose brands include Timberland, Springfield, Bossini, and Polo jeans among others. Rayess had another concern: the possible abolition of exclusive dealerships, without concomitant progress on the anti-counterfeiting front. “If something is not done to fight the counterfeiting trade, we will be very negatively affected,” he warned. “It would be very bad if exclusive dealerships are abolished while at the same time the brands are not protected against counterfeiting.” Rayess, and other agents, fear that a multitude of dealers would be less likely to present a united front against brand imitators. And in a retail sector with multiple agents, the opportunity for retail fraud would probably multiply, because it would become more difficult to keep track of legitimate importers and to identify the fraudsters. The incidence of corrupt practices would, in all likelihood, also rise. Overall, it would become much more difficult for already overburdened governmental anti-corruption staff to respond to complaints and to enforce the law. In another effort to combat the counterfeiters, some brand distributors are adopting controversial marketing tactics. Nike has discount stores selling previous years’ lines of clothing and footwear at prices comparable to those of the fake Nike products, while Adidas has told its retailers who were peddling fake products to replace them with authentic reductions. “We dumped the prices of certain products,” conceded Hallak, “to ‘kill’ the counterfeiters.” Although such outlets and sales strategies are part of everyday retail life in the West, not all brand agents applaud the tactic. Detractors say its proponents are giving in to counterfeiters and doing immeasurable damage to their brand image and to the country. “This is very, very wrong,” warned Elias. “They should fight counterfeiting in the way we are.” But so far, he noted, very few brands have committed to the effort. Kassir defended his strategy as a justifiable way of countering counterfeiters by offering authentic goods at realistic prices to people who cannot afford the higher ones. Nike has three or four discount stores selling past years’ goods at up to 50% less, he said. “If I try to sell something at $80 and the counterfeiters are selling it at $20, then I end up with a huge stock that cannot be sold. We propose the product at much lower prices, to give a message to the counterfeiters. It’s fighting them on their own ground, not giving in to them. Resorting to bribery would be giving in.”

Although a decades-old Lebanese law clearly prohibits the trade in counterfeit goods, almost no perpetrators are sent to jail and only pay puny fines. However, the sad reality, according to observers and industry insiders, is that the counterfeiting business is propped up by corruption, operating at the highest political level.

Francisco Acosta, first secretary for political and economic affairs at the European Commission’s Beirut office, who recognized the steps taken by the ministry of economy and the customs department to combat counterfeiting, said: “The problem with Lebanon is the economy is so interlinked you don’t know who is managing what. Some of the people importing counterfeit products are linked to the government. Others have links to Syria. You cannot have a policy on counterfeiting as long as private and public policy are so close.” He added that there was a, “reluctance in some parts of the government” to commit to anti-counterfeiting moves. Hallak of Adidas said: “Even when sports goods shipments were all passing through the Red (Customs) Zone, other containers were still coming in unchecked. We knew that this was because a senior politician had given instructions. A lot of people have an interest in maintaining the status quo. As long as this remains the case it will be very difficult to control counterfeiting.” Asked if Syrian interests were involved, she answered: “I am sure.”

An official at the ministry of economy and trade, who spoke on condition of anonymity, acknowledged that some members of parliament with “narrow interests” protected counterfeiters from their constituencies, while Kamal Abi Merched, of the ministry’s Intellectual Property Department, identified what he called “the great negative impact of political parties that benefit from this corruption.”

But the ministry itself has not been without blemish. According to ministry of economy and trade director-general, Fadi Makki. Up until the end of 2003, seized imitation brands were routinely allowed into the country if importers removed the labels and pledged to desist from ever importing fake goods again. One brand executive, who said that the law was clear in its prohibition of the practice, described the policy as “absurd.” Makki conceded that counterfeiters were not abiding by the gentlemen’s agreement and in theory made the ministry an accomplice to the crime. “Somebody is trying to be lenient with the smugglers,” Elias said. “Everybody has his own way of making his earnings.”

Hallak was more straightforward: “We identified a container with 3,400 pairs of fake Adidas shoes. Because the importer had an inside connection, he asked to be allowed to import the shoes if he removes the logos. I think we will lose the case. Imagine that. The law is clear. We paid thousands of dollars for the information. Yet a law will be invented to allow them to import the shoes. We were told it was a decision taken by the ministry of economy. They told us it was customs and customs told us it was nothing to do with them. And there is no paper with this decision on it.” Hallak also pointed to the revocation, in January, of a recent agreement with customs, under which all sports goods entering Lebanon had to go through the Red Zone, where there was greater scrutiny, as further evidence of double standards. The ministry, which said it could not give a figure for the revenue it has lost because of counterfeiting, says it does not have the manpower to launch a comprehensive crackdown. Anything short of all-encompassing raids would create political problems: “If we crack down in one area, I will be asked, ‘why didn’t you start with another region?’” said Makki. “It would be politically unsustainable. Therefore, I am not going to go out of my way to combat counterfeiting in the market. I’ll try to handle it at the source and wait for complaints.” Perhaps this might explain why Beirut is still awash with counterfeit products, many on open display, even in the downtown district. Makki also stressed that brand distributors have an obligation to share the burden of the anti-counterfeiting battle, in conjunction with NGOs, by raising awareness among consumers. This obligation is enshrined in a new consumer law that has to be ratified by Parliament and which should be in force by the end of the year. Makki said that the partial delegation of responsibility to the private sector was a reflection of the ministry’s dire financial condition. “We’re not allowed to recruit. I know that next year I am losing about 10 or 12 inspectors. Every year I lose three or four,” he lamented. The problem of understaffing at the ministry is so acute that 10 already-overburdened anti-counterfeit inspectors from the Consumer Complaints Department are also working for the Intellectual Property Department. Some observers have suggested that Makki’s emphasis on the ministry’s lack of resources and the shifting of the anti-counterfeiting burden to the shoulders of the private sector reflects, in an indirect manner, an unwillingness to take on the powerful political interests embedded in the counterfeit trade.

If passed, the new law should provide for stiffer penalties for counterfeiters. They can theoretically expect fines of up to LL150 million ($100,000). But without enforcement it will be toothless. “We lack effective enforcement by the judiciary,” said Ghaleb Mahmassani, of Lebanon’s Intellectual Property Commission. “A law by itself does not take you far.” According to Francisco Acosta, “Lebanon has to make an effort to properly apply and enforce the law. The laws are being modernized but the application is still lacking. You have to have political willingness to apply the law.” Judges lacking in counterfeiting expertise merely aggravate the issue. Adidas manager Hallak said the company has to send lawyers along on police raids to make sure the officers do their job. “This doesn’t happen in Europe. Here, the government announces one thing but what happens on the ground is completely different,” she said. Managers like Elias want laws that are effective. “The government is not helping us,” he said. “It is impossible to hurt the counterfeiters.” And the counterfeiters do not appear particularly concerned. They seem confident that their business will continue to thrive – fueled by image-conscious Lebanese with limited buying power and coddled by a judiciary unwilling or unable to implement the law. “Yes, the inspectors came to my shop,” said one counterfeit retailer. “They were responding to a complaint but didn’t take away all my fake stuff.” Would the inspectors win at the end of the day? He shrugged. “There are thousands of shops like mine. They can’t close them all so why should they pick on me and not the rest?” Despite the words of defiance, Samir Rayess chairman of GS expressed a cautious optimism. “Yes there are major problems that need to be addressed, but positive aspects of our growing retail sector must not be overlooked. However, if we are to capitalize on our reputation as a retail hub and encourage regional shoppers to visit Lebanon, then our reputation must be whiter than white and that means stamping out those that sell fake goods.

May 1, 2004 0 comments
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Education first?

by Nicholas Noe May 1, 2004
written by Nicholas Noe

On Monday morning, April 19, hundreds of Lebanese educators, academics and policy makers took their seats in the UNESCO Palace auditorium to listen to a series of presentations on what the ministry of education and higher education (MEHE) billed as a preliminary framework for a national education strategy, the final version of which will be released in October.

Unfortunately, for many in the room, the topic, as well as the specifics of what was discussed seemed all too familiar. Indeed, some skeptics of the ministry’s latest efforts say that the real test will be whether the relatively new administration of Samir Jisr will go beyond the work of his various predecessors to actually implement some badly needed reforms – many of which have been on the table since the mid 1990s.

Moreover, several experts, including members of the government itself, wonder whether all the new efforts are being adequately coordinated with various other stakeholders, like the ministry of labor and private sector concerns, in what they say must be a serious effort to finally develop a comprehensive, multi-sector human development strategy for the Lebanese workforce.

With youth unemployment estimated at a whopping 40%, the continued emigration of skilled university graduates (for whom unemployment is almost as much a fact of life as it is for lesser skilled workers), and a bruising public debt, time may be running out for reform.

“People are tired of this,” said American University of Beirut (AUB) education professor Munir Bashshur. “Everybody knows that the question is not really a lack of a strategy. You can have all the strategies and plans you want. But if you don’t really have the political will to move forward, it is not going to happen.”

Indeed, since the mid 1990s, the Lebanese government has produced a series of earnest policy statements aimed at improving Lebanon’s education system – a system that includes almost one million school-age students spread across more than 2,800 public and private schools, 84,000 teachers and a budget that is more than LL812 billion annually.

While there are many reasons why education reform has stalled in Lebanon, the notion that the country must address its economic problems first before human development reforms could even hope to work, has created a particularly unproductive obstacle – even if, at first glance, it appears valid.

If students are more skilled, the argument goes, they will simply leave the country – if they are able to – because the absorptive capacity of the job market is severely limited. So why focus scarce resources on improving education?

This argument has been conveniently buttressed by the inwardly complacent conviction, expressed at many different levels, that Lebanon is itself an “island of educational excellence” – that instead of some schools, mainly private ones, being individual “islands of excellence,” as the UNDP has put it, the entire education system is a sort of jewel in the Middle East. This is where the argument moves from being merely unproductive to downright destructive.

“You find the worst kind of schools in Lebanon and the best kind of schools in Lebanon. The mixture is amazing,” said Bashshur, dismissing any illusions to the contrary. “What is good in Lebanon, however, is because of the private system. What is bad in Lebanon is because of a lack of coordination between the private and public [systems],” he added.

And indeed, if one looks at the available statistics (of course, the poverty of statistics is certainly a huge part of the problem), there is a welter of evidence to support his claims. 35% of all youth between the ages of 14 and 19 are, in effect, school dropouts. The average age of teachers is approximately 50, with only 38% of primary education teachers holding a license (among the lowest percentages in the Arab region).

What’s more, few teachers have undergone regular professional development, much less the kind of Information and Communications Technology (ICT) training that is increasingly so vital for the new economy. Not surprisingly then, as the last UNICEF State of the Children in Lebanon report put it, “the education level of our population is poor. 45.22% [of the population] have not completed the basic schooling necessary for social integration at all levels.”

Lebanon is also burdened by the fact that it spends vastly more per pupil than neighboring countries ($1,122 per student in primary education and $938 per student in secondary education; see chart for comparison). While this normally would be a cause for celebration, it is unfortunately more an indication of inefficient resource allocation, a deep level of corruption rooted in confessional politics and the degree to which the entire system is geared more to the employment needs of teachers, rather than the educational needs of children. Indeed, the Lebanese Transparency Association has reported that some schools, particularly in the South, even have more teachers than students – a costly proposition to say the least.

With an overall pupil to teacher ratio of 9:1 in Lebanon’s public schools – a figure that should be the envy of the entire world – and with a costly system of educational subsidies for the children of government employees – who often move their children into the private system at taxpayer’s expense – the idea that Lebanon’s school system costs so much generally provokes only shrugs from experts and government officials alike who are all too familiar with the profligacy and gross inadequacies of the current arrangements.

Another discouraging aspect of its high per pupil cost is the fact that according to UNDP’s 2003 Human Development Report, Lebanon’s spending on education as a percent of its GDP (3%) is less than that of other countries in the region like Saudi Arabia (9.5%), Israel (7.8%) and even Syria (4.1%). Although Lebanon’s system is expensive, it is, paradoxically, not funded like the national priority that many say it should be.

Perhaps more problematic than the corruption and inefficiencies though, is Lebanon’s approach to education – an approach that many experts agree is simply not getting the job done at either the purely pedagogical level or at the level of responding to the actual demands of the labor market.

As a March 2004 ESCWA report noted, “secondary education in Lebanon is based on a one-track system [where] it is difficult to transfer from one field of specialization to another. Furthermore, higher education is still based on an old-fashioned structure of specialization that is incompatible with the requirements of employment in the 21st Century.”

“In many cases,” said the same ESCWA report, “the education system produces a highly skilled and well-educated workforce that lacks the skills needed in the new economy.”

And the problem is not just confined to the general or advanced education levels; it extends to vocational and technical education as well.

After merging with the MEHE two years ago, the Directorate General of Vocational and Technical Education (VTE), an office charged with transferring skills at a relatively advanced level, is now also facing the hard reality that its programs are not meeting the demands of the labor market.

In order to address this situation, as well as to finally gauge the actual shortcomings of its system, the VTE has been included in the MEHE’s latest education strategy effort – although Ghassan Kabbara, who is coordinating the project for the Ministry’s Educational Center for Research and Development, could not say when the VTE component of the overall project would be finalized. According to the director general of VTE, Youssef Dia, the hope is that once the agency gets a handle on its programmatic weaknesses and gathers precise information about the needs of the market, its bureaucracy can then move from a supply driven training model to a demand driven one that is accountable and, most of all, flexible.

As it currently stands though, VTE, like the general education system, is doing a poor job at what it is specifically responsible for: providing high-quality skills that are in demand. And it is private sector employers that are complaining. According to one World Bank report on the system: “In Lebanon, syndicates representative of different economic sectors have expressed frustration that the training institutions are not producing graduates with the required level of employable skills.”

Also problematic is the fact that VTE’s responsibilities – and thus its ability to both gauge effectiveness and provide ongoing support services – wholly end after a student receives his or her diploma. “Our last contact with them is when we deliver their certificate,” said Dia. The newly skilled student is thus left on their own to compete in a domestic labor market that has not been well understood by the agency that provided the training in the first place.

Of course, it is difficult to imagine that the VTE could even afford such follow up services, much less undertake expensive data collection or market analyses on an ongoing basis, since its own budget is perpetually in deficit. In fact, VTE recently scaled up the number of students it serves from 23,000 students to an astounding 36,000 students – a 57% increase in program enrollment over just one year.

“It is a political decision,” said Dia’s assistant Maurice Rizk. “You cannot say, ‘no,’ we can only take 30,000 or we can only take 20,000 and all the others, we have to throw them out. Our government will not be satisfied.”

Even more incredibly, the increase in the number of students – which was mirrored by an increase in VTE schools from 42 to 66 last year – comes while teachers at 14 vocational schools have not been paid yet. Although VTE asked for LL42 billion this year, it will only get LL25 billion, far short of what it needs to operate at current levels, much less meet the needs of the population.

Given these common themes across the different components of the education system, it is encouraging, say some experts, that the emerging national education strategy is focused on implementing reforms across the board.

“This is a major change in policy,” said education consultant Marquis Bureau, who is a part of the World Bank funded team developing the strategy. “We are at a point now where we have collected regional data, we have a national summary and the next step is to bring the expert content together with the content that we have collected from each region [and] provide the base for which we will address strategic objectives.”

Among its components, the strategy will develop an integrated policy framework for general and vocational education, undertake a labor market needs analysis for both, build a unified Education Management Information System, complete an up-to-date study on education financing, design a professional development program and create a framework for active participation by the private sector.

It is an exhaustive, and not surprisingly, expensive to-do list, to say the least – which is perhaps why decision-makers won’t even speculate on the problematic issue of cost.

Another potential weak spot is the fact that, despite sincere efforts at coordination across bureaucratic boundaries, the Ministry of Labor (MOL) has mostly been left out of the MEHE strategizing process.

According to a spokesperson for the International Labor Organization: “There is some coordination between [MOL and] the Ministry of Education … unfortunately not enough is being done in this regard, particularly with the increasing number of youth leaving the country.”

Significantly, the Ministry of Labor runs its own VTE program, mainly for lower skilled workers, coordinates labor policy and, through the National Employment Office (NOE) and its board, is supposed to collect labor market data, coordinate policymaking with other ministries, and involve the private sector.

But, as Jamal Fakhoury, legal advisor to the minister of labor, explained: “It is not organized between all of these parties involved in the employment affair that is related to the education affair.”

When asked if MOL had been consulted about the emerging national education strategy, Fakhoury said flatly: “we have not been consulted about it. But it does not mean we do not approve … although we could give them so many ideas about it.”

And indeed they could. The MEHE and VTE are aimed at gaining precisely the kind of data and coordination that Fakhoury knows is also vital for the MOL, if it is to reform its own practices. But avoiding duplication and realizing system-wide economies of scale are apparently not high on the agenda of either ministry.

The result, as Fakhoury pointed out, is that the demands of the labor market are not being met by the education system or the MOL, despite its own ongoing reform efforts. As evidence, he cites two sectors that are actually growing in Lebanon – tourism and health care. “The actual graduated or prepared people for the needs of the [tourism] sector are very far below the numbers needed. [Moreover], we have about 200 hospitals in Lebanon, but we have 10% of [the workforce] that is needed. The education system is not producing enough for this sector,” he said.

Fakhoury, like others, hope that the new education strategy and promised reorganization within his own NEO, especially in the realm of statistics, will bring real improvements to Lebanon’s human development capacity – something that will ultimately be reflected in the country’s economic performance. “We are aware,” said Fakhoury at a recent conference on human resource management, “that out human potential is our only real capital.”

For those Lebanese who are either forced to stay in the country because of socioeconomic reasons or who want to stay and contribute to their native land, they can only hope that this time, the government, at its various levels, will finally make good on its promises.

May 1, 2004 0 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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