Strategies to survive the real estate sales slump

The disruption was illuminating. When the knock first came, Georges Chehwane tried not to interrupt his interview with Executive. The matter, however, demanded the chairman of Plus Holding’s attention. A client wanted to buy an apartment in a building Plus Properties is promoting, but needed flexibility in payment scheduling. It wasn’t long before Chehwane was standing, shaking the client’s hand. “Mabrouk,” he said. “So that’s how it’s done?” Executive asks the man who only moments before was lamenting the slow pace of sales on the local real estate market. “You have to,” he says. Plus Properties is promoting four developments at the moment, in addition to constructing the company’s own projects. Why do developers come to him to market their apartments? Chehwane cites his company’s old-school marketing machine. He doesn’t do digital because he doesn’t see the value in it at the moment. “There’s a lot of competition. Everyone’s going