Tunisia has it During Ramadan, overall investment in advertising in the Islamic world peaks as consumer consumption reaches the highest levels of the year. But apart from the holy month, Tunisia’s advertising sector has been booming the last few years. The rapid expansion can be attributed to the liberalization of the sector since the mid-1980s, which has bolstered corporate access to media outlets. The expansion has also been spurred by the greater variety of available products and services, and the arrival of competition.The latest figures on advertising investment produced by media agency Med Media, based on findings by Mediascan Tunisie, indicate that overall investment in advertising increased in 2005 by 13.25% over 2004, reaching TD61.5 million ($46.2 million), up from TD54.3 million ($40.8 million) in 2004. In addition, figures for the first eight months of 2006 show that overall investment is expected to reach record levels this year, as sector-wide
