Despite upbeat reports in the local media, leading players in Lebanon’s hospitality sector admits the season – plagued as it has been by bombs and stay away Gulf Arabs – has been a disappointment with no upturn in sight.
According to Paul Ariss, President of the Union of Restaurant, Café and Nightclub Owners, between February 14 and April 9 – when Bahia Hariri, attempted amid much fanfare and price-slashing to revitalize the Central District – business in Downtown Beirut was down 100%. Between April 9 and August 19 – the day Ariss spoke to EXECUTIVE – general turnover in the Downtown area was down 30% compared to last year. Over the same period, across Beirut as a whole, business had been down 30%-40%, he went on. Outside Beirut, especially in the mountain resorts, the damage was even worse – “dramatic,” he said. Was it down more than 50%? “Oh yes,” he responded.
“We have had very few tourists in June and July,” he explained. “A few Arabs and other foreigners came in August, but nothing compared to last year.”
On the hotel occupancy front, a similarly bleak picture emerges. The period from 14 February until 15 July, was “very bad,” lamented Pierre Achkar, President of the Lebanese Hotel Association. “The first two months were very, very, very bad.” The occupancy rates of hotels outside Beirut were less than 10%. In Beirut the figures lay between 18% and 22% over the same period, compared to 71% occupancy on 14 February. When a modicum of normailty returned to Beirut and a few tourists did emerge, hotel occupancy in Beirut for April and May rose to between 32% and 35% – still uncomfortably low compared to the 70% of last year. Since the June legislative elections, occupancy rates have fluctuated between 45% and 60%. When EXECUTIVE spoke to Achkar on 19 August, he said Beirut occupancy was running at between 75%-80%. “Last year, everywhere was 105% full,” he said.
