Of competition and promotion

by Nabila Rahhal September 26, 2016

written by Nabila Rahhal September 26, 2016

All the major wineries are using both traditional and non-traditional forms of marketing (Photo: Greg Demarque)

There are arguably few things more enjoyable than sipping on a good glass of wine after a long day. Selecting a brand of wine for that pleasure is not as simple as it seems though: from the quality to the appearance and the image that a specific wine invokes in your mind as a consumer, a lot goes into the choice of bottle. Amidst a dynamic wine sector, Lebanese wineries are honing their marketing strategies to make sure their wine is the one that gets picked at the end of the day. The more the merrier Following the end of the Lebanese Civil War in 1990, Lebanon had only eight wineries. Today it boasts approximately 50. The playing field has certainly expanded, yet older wineries insist that they welcome the addition of boutique wineries, explaining that it has benefited the Lebanese wine industry as a whole. According to

Nabila Rahhal

Nabila is Executive's hospitality, tourism and retail editor. She also covers other topics she's interested in such as education and mental health. Prior to joining Executive, she worked as a teacher for eight years in Beirut. Nabila holds a Masters in Educational Psychology from the American University of Beirut. Send mail

Of competition and promotion

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