This article is part of an Executive special report on wealth management and private banking. Read more stories published here, or pick up September’s issue at newsstands in Lebanon. “Get on a plane from Middle Eastern Airlines (MEA) from Geneva to Beirut, and see how many bankers you have on that plane going and coming,” says Philippe Sednaoui, chief executive officer of Audi Private Bank, which is active in several countries spanning the Middle East and Europe. Despite their alleged occupational predilection for sharp suits and bland ties, one will be hard pressed to assess on sight how many private bankers sit on flight MEA 213 on any given day of the week. But Sednaoui, whose work obliges him to regularly make the trek between Audi Private Bank’s two main business hubs in Beirut and Geneva, has a point. The Swiss financial capital is one of MEA’s best and
