Aiming for alpha

ENAR

For many years Lebanon’s national tree, Cedrus libani, has been designated a beleaguered species whose numbers are lower than they should be. No such danger has ever faced our country’s premium financial species: the Lebanese bank. If there was any existential problem that our banks may have faced since national independence, it was overpopulation — too many bankers for a small country. [pullquote]“Cedrus Bank will be specialized in [serving] commercial and retail clients. And we have an organic growth strategy”[/pullquote] But this month the Lebanese are presented with the debut of yet another commercial bank that vies for their deposits — and this institution has borrowed its name from their national symbol. “Cedrus Bank will be specialized in [serving] commercial and retail clients. And we have an organic growth strategy,” says Fadi Assali, just having been elected chair–general manager of the new bank. Executive visited Assali at Cedrus Invest Bank,