Issam (‘SiMi’) Merheb is Lebanon’s latest viral sensation. His 60 second ‘Velfies’ (Video-Selfies), which he began filming from his car, have taken the social media scene by storm. In the videos, Issam shares his personal observations, sarcastically reflecting upon high society’s latest personality disorder symptoms. Each of his videos is a comical example of the loss of personal identity that plagues our society. Although Issam used to express some of his thoughts through humorous and cynical Facebook statuses (with respect to his cherished freedom of self-expression), it was only after he changed his method of delivery that these pertinent reflections started disseminating beyond his close circle of friends. Issam’s popularity is now growing fast thanks to his casual, funny and concise videos which touch upon topics others wouldn’t dare discuss. Yet his revolt against our society’s fake attitudes and its adoption of foreign trends is understandable to anyone who knows
Entertainment Industry executive. Skilled in sales, negotiation, marketing and communication. Bachelor in Business, Marketing from the American University of Beirut (AUB) and a Master’s degree in Visual & Digital Media from IE Business School in Madrid, Spain.
