A healthy market with strong fundamentals has led real estate developers in Lebanon to emphasize development of luxury apartments, villas, and towers, which blend contemporary designs with rich cultural heritage. The preservation of the traditional environment is the mainstay of developers and continues to be central in the majority of their projects. Additionally, each of the new developments has unique value added features providing owners with elegant homes that meet high standards. Market segment Some developers have anticipated that the market need will shift during the financial crisis to more affordable apartments rather than high-end luxury. This has induced them to consider targeting this market segment. Chahe Yerevanian, chairman of Sayfco, explained that the company has changed its targeted segment according the changing market conditions. Historically, Sayfco focused on middle-income housing, where prices ranged between $36,000 and $90,000 at that time. Later, Sayfco switched to mid-sized luxury apartments priced between
