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Gold standard

by Executive Staff

Over the past few years, the price of gold has taken an upward path, breaking every record, never faltering, never relenting. Many have followed gold’s rapid ascension. Since 2007, gold prices have appreciated by more than 30%, to over $900 an ounce by January 2008. According to Carole Rouhana from Lebanese jeweler and distributor Antoine Hakim, the spike in the gold price is not the first, as everyone still remembers the soaring gold price of the 80s. “However,” she said, “we are currently witnessing an unprecedented rallying of gold prices, recently having increased by almost $50 on some days!” The jeweler admits that the company has decided to modify its price structure in order to absorb the rise in gold value, a measure it has rarely resorted to in the past. “We have been able to spread the cost for our diamond jewelry lines, although prices of diamonds have also

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