With gigantic malls opening around Gulf cities, the retail food industry has morphed considerably in the past ten years and supermarkets, critical elements in the food distribution network, are playing a more important role in the retail chain by providing a greater variety of food at lower cost. Saudi Arabia and the UAE markets are the heavyweights of the GCC food retail industry. “UAE hypermarkets have witnessed a 105% growth in the last four years while supermarkets progressed by 77%,” said Himanshu Vashishtha, managing director at The Nielsen Company UAE, the privately-owned global information, research and media company. “In KSA, hypermarkets have grown by 45% and supermarkets by 21%,” he added. According to ShopperTrends 2007, an annual study recently released by Nielsen, Saudi households spend an average of $400 (1,500 Riyals) per month on household shopping — a figure closely matched by UAE consumers — 40% of which goes towards
