Applying behavioral strategies that utilize insights from psychology and behavioral economics while maintaining freedom of choice -otherwise known as ‘nudges’- have the potential to gently steer people towards greater adherence …
Author
Fadi Makki

Fadi Makki
Dr. Fadi Makki is a Partner & Director in Boston Consulting Group’s Behavioral Science Lab and founder of Nudge Lebanon, with over 25 years of experience in public policy, socio-economic development, and behavioral economics. He pioneered behavioral insights in the Arab region, co-chairs the WHO’s Technical Advisory Group on Behavioral Insights and Sciences for Health, and is an Adjunct Professor at HBKU in Qatar. He holds a PhD from Cambridge University and multiple master’s degrees.
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From preventing simple traffic violations to curbing rampant corruption, ensuring compliance with the rule of law in Lebanon is a serious challenge for policymakers. Heavy-handed controls often do not work, …