Author

Majdi Al-Ayed

Majed Al Ayed experienced executive, with a career spanning more than 20 years, working in the public policy, international development, multilateral banking, and PR & corporate communications. He also has extensive business, planning/strategy and market research. Academically,He is a Doctoral researcher at University of Bath, Policy Research & Practice, DPRP, with an International Development focus.

Advertising Economics & Policy
Complementary or contradictory

by Majdi Al-Ayed April 3, 2012

by Majdi Al-Ayed April 3, 2012

Public relations and advertising seem to have similar aims. As a result, there is a perception in the market that they compete with or replace one another — that one …

Majdi Al-Ayed

Majdi Al-Ayed

Complementary or contradictory