It is no secret that newspapers and magazines are losing their economic viability. Advertising budgets have been slashed due to numerous factors, from consumer skepticism toward conventional advertising to the …
Author
Philippe Skaff

Philippe Skaff
Mr. Skaff is currently the Chief Executive officer of Grey Worldwide, Middle East and North Africa. He is a regular guest speaker on terrestrial and satellite Arabic television addressing a variety of subjects, from communication to environment and socio-political issues. He is a passionate environmentalist, was elected President of The Green Party of Lebanon and is currently writing a documentary on the state of the environment in the Lebanon covering the period from its Independence in the forties till today. Mr. Skaff graduated from Laval University in Quebec in 1979 with a major in communication arts.