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Samir Homsi

by Paul Cochrane

Executive met with Samir Homsi, president of the Automobile Importers Association (AIA), to discuss how dealers are surviving in the current economic climate and the overall downward shift in the market, with 90 percent of registered cars compact vehicles at prices of around $11,000. Do you think the A and B categories (compact and small cars) will dominate the market from now on, as is the case in Europe and Japan? Definitely. We are seeing these segments grow more and more, particularly A. The country needs low cost cars with friendly fuel consumption. It reflects the economic situation. So the car market is now very much a volume game? There is a race between brands that is causing dealers to sacrifice profit for volume. That is a definite statement. Volume is going back and losing momentum, and if the crisis persists, we will see monthly losses. Are European, Japanese and

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