“We are playing on a different battle field from the Chinese brands. I am not sure they will be able to make inroads, as the Korean brands will not let them take market share”
Anthony Boukhater, co-CEO of ANB Holding, distributor of Mazda
“I built a Lamborghini showroom, but in the end, I need customers. Should I build a Fiat showroom to satisfy the manufacturers? We are not Monte Carlo”
Michel Trad, general manager of Saad & Trad, dealer of Jaguar, Bentley, Lamborghini, Fiat and Abarth
“There’s still a market for luxury, although there’s a downsizing in cars, not because of the economy or politics, but the traffic — we had a trade in of an Aston Martin for a Mini”
Nagy Heneine, general manager of Bassoul-Heneine, dealer for BMW, Renault, Alfa Romeo, Mini and Dacia
“Even when the situation is bad and you can’t control it, having good service helps you to survive and not be forgotten in the market, even if other brands are moving up”
Farid Homsi, general manager of IMPEX, distributor for Chevrolet, GM, Cadillac and Isuzu
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Paul Cochrane is an independent journalist covering the Middle East and Africa. He lived in Bilad Al Sham (Cyprus, Palestine and Lebanon) for 24 years, mainly in Beirut. He is also the co-director of a documentary on the political-economy of water in Lebanon, “We Made Every Living Thing from Water”
