Farid Chehab is known for his innovative mind, having developed fresh advertising concepts throughout his career as a director of international ad agency Leo Burnett. Today, as honorary chairman and advisor to the board of Leo Burnett Beirut, Chehab appears to be more curious than ever about new concepts. Executive sat down with him to discuss his third book, which is forthcoming. E Bridge to the 21st Century is your third book in six or seven years. Your first book entailed very specific national proposals on how to better manage Lebanon’s water wealth for the people and the economy; the second contained more personal reflections on happiness and creativity. Where does the upcoming third book take your oeuvre and what is the story behind the writing of it? This book is very dear to my heart because I spent a lot of time on it. It all began with
