Nothing is essentially new, neither under the sun nor in the virtual world of digital marketing and social networking. The insight is not new either but — in the context…
Advertising
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Joe Ayache Managing director, Impact BBDO E Where does Lebanon stand today in terms of developing new media outlets? ‘New advertising’ services refer to media outlets outside the basic vehicles…
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Farid el-Khazen Member of Parliament The voluntary [National Social Security Fund] is a scandal. The scheme has been discontinued and yet the fund has not [told members], so people still…
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While Dubai has gradually become the heart of the regional advertising industry, Beirut remains the main center for the production of television commercials and music videos. “Even at its peak,…
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The relative calm and secure political environment that prevailed in Lebanon in 2009, coupled with record tourist arrivals and the parliamentary elections, saw the country’s advertising sector record an estimated…