As the global spotlight turns to expose the social and ethical behavior of business in an increasingly challenging market, the pressure is on for companies to revise models and check social responsibility. For a multinational corporation like Philip Morris International (PMI), one of the world’s largest tobacco firms, the question of ESG is at the core of their future integrity and market success. Their recent policy, “Delivering a smoke-free future” seems to contradict the product that brought them so much success. So how can a “Big Tobacco” show the world a true transformation is underway? Executive sat down with Gregoire Verdeaux, Senior Vice President of External Affairs at Philip Morris International, to find out just how the company plans to move away from the cigarettes that have been firing the business since 1847. What exactly does Philip Morris International mean when it says it wants governments to adopt smoking policies
