Decades of selling cigarettes has led Philip Morris International (PMI) to become one of the world’s largest corporations. Today, the company’s “smoke-free” alternatives, such as IQOS, have successfully lured smokers away…
Tag:
Philip Morris International
-
-
As the global spotlight turns to expose the social and ethical behavior of business in an increasingly challenging market, the pressure is on for companies to revise models and check…
-
Brand VoiceBusinessHealthcare
In light of global changes, will experts succeed in acknowledging the low-risk smoking alternatives?
Smokers smoke cigarettes for the sake of nicotine, but by doing so, they are putting their lives at risk. Over eight million people lose their lives yearly to illnesses caused…
-
During the third week of July, three things happened: my brother—against the advice of his doctor—began smoking again; my younger son stepped off a plane with an e-cigarette shaped like…