Health concerns are the main drive behind finding novel and alternative tobacco products to facilitate reduction or cessation of traditional cigarette use. In addition to health risks brought on by…
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He has been with PMI for 23 years, and now, Ali N. Karaman is Philip Morris’s newly appointed Managing Director for Egypt & Levant. In an exclusive interview with Executive,…
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More than 15 million adult smokers around the world have switched to smoke-free products US study confirms 10% annual decline in traditional smoking rates after using heated tobacco products For…
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Brand VoiceBusinessHealthcare
In light of global changes, will experts succeed in acknowledging the low-risk smoking alternatives?
Smokers smoke cigarettes for the sake of nicotine, but by doing so, they are putting their lives at risk. Over eight million people lose their lives yearly to illnesses caused…
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The strategy adopted by Philip Morris International (PMI) over the past decade certainly bears closer scrutiny, not least as a case study in how vision and perseverance sometimes pays off…