Decades of selling cigarettes has led Philip Morris International (PMI) to become one of the world’s largest corporations. Today, the company’s “smoke-free” alternatives, such as IQOS, have successfully lured smokers away…
Tobacco
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As the global spotlight turns to expose the social and ethical behavior of business in an increasingly challenging market, the pressure is on for companies to revise models and check…
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Brand Voice
Heated Tobacco products emit on average 90% lower levels of harmful chemicals compared to cigarette smoke.
It is widely known that smoking is harmful to health, yet despite its well-known risks there are millions who decide to continue smoking. Quitting, or better yet never starting, is…
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During the third week of July, three things happened: my brother—against the advice of his doctor—began smoking again; my younger son stepped off a plane with an e-cigarette shaped like…
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This article is part of an Executive special report on industry. Read more stories as they’re published here, or pick up October’s issue at newsstands in Lebanon. The cedar tree may…
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Every year Lebanon loses the population of a small village, about 3,500 people, not to emigration but to needless death from smoking-related diseases. For all the furor around Lebanon’s current…
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Nicotine is an insidious drug that ensnares people with remarkable effectiveness, and yet despite increased awareness of the perils of tobacco addiction, Lebanon is still hooked. The tobacco industry is…
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The Lebanese government has developed a habitual pattern of behavior in regards to progressive policy: the idea is lit with good intentions, smoked by vested interests and political squabbling, then…
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Lebanon’s days as a liberal haven for tobacco advertising may be numbered, in light of a petition signed by 10 MPs that urges the parliamentary health committee to outlaw all…