Heated Tobacco products emit on average 90% lower levels of harmful chemicals compared to cigarette smoke.

It is widely known that smoking is harmful to health, yet despite its well-known risks there are millions who decide to continue smoking. Quitting, or better yet never starting, is without a doubt the best choice. However, for those smokers who would otherwise continue to smoke, switching to scientifically substantiated smoke-free products is a better option. With an array of novel tobacco products reaching the market, there is an opportunity to make key distinctions between cigarettes and smoke free products.  The leading cause of smoking-related diseases is cigarette smoke, which contains dozens of toxic chemicals, the majority of which are generated when the tobacco in a cigarette is burnt. When tobacco is ignited by a heat source, such as the flame from a match or a lighter, it reaches temperatures in excess of 600 C. As a consequence of the burning of the tobacco,  ash and smoke are generated. Cigarette