Ogilvy Group – Edmond Moutran (Q&A)

Edmond (Eddie) Moutran  is the founder of the advertising firm Memac, and is now the chairman and CEO of its successor, Memac Ogilvy. As the first Lebanese advertising executive to open shop in the Gulf in 1973, he is a pioneer in the world of Lebanese marketing. He spoke to Executive last month. E Will you tell me a bit about the early days of advertising in the region? When I graduated from university in the States and came back here — this was 1972, there was a good industry, and I joined a small agency. In today’s terms they were very small, but at that time they were very big. It was an agency like any other agency, creating some ads for local clients, but mainly what you do is take pictures of the product, put them up, stick them on a piece of paper, write a couple words