While the Lebanese Media, Publishing, and Content Creation industry appears to have been largely resilient to the disruption caused by the COVID-19 pandemic, it has had to review its operational …
Tag:
Advertising
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They’re everywhere. Whether on the side column of that article you’re reading on your phone screen, on the billboards surrounding you on your morning commute or blaring out of your …
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Early in 2016 was once again the perfect moment for a comparison check on the strength of the Lebanese advertising market: the Super Bowl. As the primary sports spectacle in …
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Nothing is essentially new, neither under the sun nor in the virtual world of digital marketing and social networking. The insight is not new either but — in the context …
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“Just five minutes,” the elderly man tells his waiting wife. He’s busy securing their financial future, he explains. The advertisement by al-Lebananiyeh al-Arabieh lil Tasleef (LAT), a loan company, could …
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Just like all commodities, alcohol revenues are significantly impacted by successful branding and marketing campaigns. When well-crafted advertisements are relatable to consumers, these promotions ultimately influence their perceptions and increase …
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When you walk into a communications agency in Beirut, you know it. Dark wood paneling and bookshelves lined up with tomes in historic succession, a vault with a time lock …
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As part of their communication efforts, companies have used and abused actors, athletes and celebrities as brand ambassadors who endorse and become the face of their brands. The pairings of …
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Last month Leo Burnett was named Network of the Year at the MENA Cristal Festival; the Beirut office won two Grand Prix, five gold, three silver and nine bronze awards …
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Those of us living in Lebanon can’t but notice the recent profusion of ads featuring celebrities promoting different causes: actors and athletes encouraging people to drive carefully, well-known female figures …
