November is the month of the year when we see a profusion of men growing moustaches, proudly sharing their pictures and enthusiastically encouraging their friends to join the movement. This …
Ramsay G. Najjar

Ramsay G. Najjar
Mr. Najjar was a distinguished media and communication expert in the Middle East with nearly 40 years of experience. He founded and chaired Strategic Communication Consultancy (S2C), Saatchi & Saatchi Levant, and Rouge Inc., and was a board member at ALBA's School of Advertising. He also served as President of the International Advertising Association's Lebanon Chapter and the SLAA. A prolific author, he wrote notable books including Arab Philosophy Through History and The Right Not to Remain Silent. In October 2019, he joined Azm University's Board of Trustees, contributing his extensive knowledge to enhance the institution’s mission.
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Disappointing, frustrating, surprising, uninspiring, exciting, amazing… Depending on how you experienced the 2014 FIFA World Cup, which team you were supporting or how much of a die-hard fan you consider …
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The digital revolution and the ubiquitous presence of the internet, social media and new communication technologies has profoundly altered traditional forms of education and is undeniably shaping a new educational …
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As part of their communication efforts, companies have used and abused actors, athletes and celebrities as brand ambassadors who endorse and become the face of their brands. The pairings of …
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The single biggest problem with communication is the illusion that it has taken place.” One could easily argue that in this statement George Bernard Shaw aptly described the affliction of …
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Those of us living in Lebanon can’t but notice the recent profusion of ads featuring celebrities promoting different causes: actors and athletes encouraging people to drive carefully, well-known female figures …
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Lebanese democracy, which the international media had long lauded as a rarity in the Middle East, is now being mourned in the aftermath of the decision to extend the Parliament’s …
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Whether the Parliamentary elections do take place on time or in several months, we are most certainly entering “election season”. This will mean an even bigger flurry of political programming …
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Khouloud Sukkariyeh and Nidal Darwish, two seemingly ordinary people in love, became overnight the poster children for the fight to legalize civil marriage in Lebanon, an uphill fight the positive …
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“Obama’s weaknesses on full display in debate”; “Obama admits debate performance a flop”; “In debate style and body language, Romney trumps Obama”. These have been the sort of remarks making …