How a moustache can cure cancer

by Line Tabet, Zeina Loutfi & Ramsay G. Najjar November 28, 2014

written by Line Tabet, Zeina Loutfi & Ramsay G. Najjar November 28, 2014

(Kristina Alexanderson | Flickr | CC BY 2.0)

November is the month of the year when we see a profusion of men growing moustaches, proudly sharing their pictures and enthusiastically encouraging their friends to join the movement. This “Movember” craze is organized every year to raise awareness and funds for men’s health, essentially cancer-related diseases. What started as a pretext among friends in a pub in Australia to bring back the 70s moustache, soon became an international campaign aimed at “changing the face of men’s health.” Yet the credit does not go to a multimillion-dollar campaign, but to the most traditional, cost-efficient, and simplest form of communication: word of mouth. How many times have we acted upon a piece of information from friends or family, whether in trying a new restaurant, buying a new cell phone, choosing a movie to watch, or even deciding on a university to apply to? Truth is, we live in a global community

Line Tabet

Line Tabet work for communication firm S2C

Zeina Loutfi

Zeina Loutfi is the director of Lebanese communication experts

Ramsay G. Najjar

Mr. Najjar was a distinguished media and communication expert in the Middle East with nearly 40 years of experience. He founded and chaired Strategic Communication Consultancy (S2C), Saatchi & Saatchi Levant, and Rouge Inc., and was a board member at ALBA's School of Advertising. He also served as President of the International Advertising Association's Lebanon Chapter and the SLAA. A prolific author, he wrote notable books including Arab Philosophy Through History and The Right Not to Remain Silent. In October 2019, he joined Azm University's Board of Trustees, contributing his extensive knowledge to enhance the institution’s mission.

How a moustache can cure cancer

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