Seeing is believing

Disappointing, frustrating, surprising, uninspiring, exciting, amazing… Depending on how you experienced the 2014 FIFA World Cup, which team you were supporting or how much of a die-hard fan you consider yourself to be, this is how you would probably describe the games that ended on July 13. Without delving into the details of which team should have won or whose performance was worth watching, the 2014 FIFA World Cup was full of colors, images, impressions, illustrations and graphics. The visual presentation of information — or visual communication, as we like to call it in professional jargon — has become omnipresent in our daily lives, more so during the World Cup fever. From posters to pictures, fans’ facial expressions, sponsors’ advertisements, interactive timelines and infographics of players as well as Jennifer Lopez’s performance at the opening ceremony and that of Shakira in the closing one, the FIFA World Cup 2014 could