“May you live in interesting times.” More than ever before, this Chinese curse painfully rings true for companies treading today’s dangerous world, prone to corporate crises and scandals on a …
Ramsay G. Najjar

Ramsay G. Najjar
Mr. Najjar was a distinguished media and communication expert in the Middle East with nearly 40 years of experience. He founded and chaired Strategic Communication Consultancy (S2C), Saatchi & Saatchi Levant, and Rouge Inc., and was a board member at ALBA's School of Advertising. He also served as President of the International Advertising Association's Lebanon Chapter and the SLAA. A prolific author, he wrote notable books including Arab Philosophy Through History and The Right Not to Remain Silent. In October 2019, he joined Azm University's Board of Trustees, contributing his extensive knowledge to enhance the institution’s mission.
-
-
After more than five months of a political stalemate and relentless bickering between opposing politicians, the first government headed by Prime Minister Saad Hariri was sworn in last December, receiving …
-
With Arab and foreign visitors swarming Lebanon this summer, from the malls in Achrafieh, Dbayeh, Dora and Verdun to the clubs and restaurants in Gemmayze and downtown, and the mountain …
-
Consider this: it is a sunny summer day and you are enjoying a swim in the pool when you are startled out of your senses at the sight of a …
-
During these times of unending political squabbles, we often hear people sitting in cafes basking in Beirut’s sun arguing and vigorously calling for the emergence of a new leadership that …
-
The wedding season has arrived this summer, which means not only fireworks, flowers, beautiful designer gowns, tuxedos and people spending half their salaries on wedding lists, but also pairs of …
-
The authors of Executive Insights have been invited by this magazine to offer their professional opinions and analysis to you, the reader. Executive magazine does not endorse the analysis of …
-
Companies around the world seem to have down-shifted their usual mass-market, flashy-ad campaigns to opt for more targeted and subtle forms of communication. This comes as no surprise, with almost …
-
The authors of Executive Insights have been invited by this magazine to offer their professional opinions and analysis to you, the reader. Executive magazine does not endorse the analysis of …
-
The future of communication is here in the form of digital signage on buildings, blogs criticizing companies or lauding products, live television shows watched on mobile handsets and online avatar …