The love-hate duality characterizing the relationships between corporations and the societies they operate in has undoubtedly been one of the most controversial topics of the past decades. From Charlie Chaplin’s …
Ramsay G. Najjar

Ramsay G. Najjar
Mr. Najjar was a distinguished media and communication expert in the Middle East with nearly 40 years of experience. He founded and chaired Strategic Communication Consultancy (S2C), Saatchi & Saatchi Levant, and Rouge Inc., and was a board member at ALBA's School of Advertising. He also served as President of the International Advertising Association's Lebanon Chapter and the SLAA. A prolific author, he wrote notable books including Arab Philosophy Through History and The Right Not to Remain Silent. In October 2019, he joined Azm University's Board of Trustees, contributing his extensive knowledge to enhance the institution’s mission.
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How do we decide who wins a war? Do we wait for the white flag to be raised to declare a winner? Do we count the number of casualties? Do …
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The title of this piece is not that of a meditation book, nor is it a quotation by a yoga guru. It simply expresses the importance of internal communication — …
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If we add to the current economic conditions consumers’ ‘panicky’, erratic behaviors and the spread of rumors triggered by such reactions, then we might better understand the worsening of the …
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From Hilary Clinton to the Sarah Palin media frenzy, the topic of “women in politics” has never been hotter. It has even gone way beyond being the subject du jour …
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With the 2009 Lebanese parliamentary elections on everyone’s mind and the US presidential campaign in its final stretch, one cannot stop but wonder how far we still are in the …
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Where are you taking your summer vacation this year? Chances are you’ve booked a trip to a country that passes the test of a strong “country brand.” This might sound …
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When many people think of Islamic banking, they picture an outdated system of finance unsuited to the modern era and tarnished by accusations of terrorist funding. This image, that is …
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In every country in the Middle East, there are posters hung or plastered on the walls with the noble-looking picture of one political leader or another. These photos seem to …
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If you walk down the streets of Beirut on any given day, chances are you will hear a passer-by cursing the sub-par quality of Lebanon’s mobile networks and services and …