Internal communication and corporate inner peace

The title of this piece is not that of a meditation book, nor is it a quotation by a yoga guru. It simply expresses the importance of internal communication — which unfortunately remains neglected in this part of the world — in guaranteeing internal cohesion across an organization, with all its positive consequences in terms of resistance to crisis, resilience and ability to navigate in the midst of turmoil. When external communication seeks to build and immunize the image of an organization in the “outside” world, internal communication strives to consolidate the sense of belonging and foster loyalty, which in turn renders its members ardent defenders and even ambassadors of the “brand,” protecting the company’s name long after having clocked-out. In light of this, one cannot help but establish a parallelism between a corporation and a human being: external communication corresponds to the way in which a person deals with