After three days of high impact conferences, an epic storm and lots of snow, the eighth MENA Cristal Festival came to an end on Thursday. The festival, launched in 2005…
Advertising
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Sitting in his office in Sursock tower with a jersey of Barcelona club footballer Lionel Messi hanging on the wall, Hani Haddad, founder and Chief Executive Officer of Spirit, does…
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As his first project, Jean-Claude Boulos put up a building for the first television station in the Middle East, Tele Liban. In his last, he ran a television station in…
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Public relations — or simply ‘PR’ — in the Middle East reminds one of New York’s Madison Avenue on Friday afternoon: a one-way artery pushing traffic north with no escape…
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Each time the editorial calendar calls for coverage of the advertising industry, the same question pushes itself to my frontal lobe; it is not who, what, where, when, or even…
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Following the global economic crisis, the Arab uprisings of last year have been felt like a body-shot combination in the solar plexus for the advertising industry in the Middle East…
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A starving artist is a good artist. That romantic but ludicrous notion has been retired in the last century, but the view that harsh times bring more creativity in business…
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Public relations and advertising seem to have similar aims. As a result, there is a perception in the market that they compete with or replace one another — that one…
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Rizkgroup, a Beirut-based communications and advertising holding, has played a high stakes game in recent years that few other firms have dared follow. Since 2007, the Rizkgroup has expanded in…
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Digital has dominated the discussion in the world’s advertising industry recently, but in the Middle East, the economic adoption of cyber marketing has occured haltingly: spending on electronic advertising in…