The mechanics of creativity

A starving artist is a good artist. That romantic but ludicrous notion has been retired in the last century, but the view that harsh times bring more creativity in business may still ring true. The Middle East advertising industry, which has experienced a range of economic challenges since 2008, has started 2012 on quite humble footing.  In February 2011, regional advertising leaders told Executive that they were expecting a growth year in 2011 despite sharing their uncertainty over how the Egyptian uprising would play out, yet the voices this year are very solemn when it comes to business performance. Hard knocks in 2011   “Some of us hate to admit it but the reality is that the business is facing challenges. Our memories tend to be short but the reality is that the Middle East advertising industry went through one exodus after the other,” said Ramzi Raad, chairman and chief