As Chief Executive Officer of Y&R/Wunderman for the Middle East and North Africa, Nassib Boueri has had a lot to deal with in the first half of 2011. Shrinking budgets, …
Tag:
Advertising
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A company has a brand whether they want it or not” is a popular adage for explaining the importance of branding as a discipline. And, according to a recent …
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After 18 years of partnership, the agency formally known as Saatchi & Saatchi Levant has split from the Saatchi & Saatchi worldwide network to become M&C Saatchi Middle East and …
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The who’s who of the advertising industry from across the Middle East and North Africa and beyond were brought together last month at the MENA Cristal Festival, amid the snows …
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Edmond (Eddie) Moutran is the founder of the advertising firm Memac, and is now the chairman and CEO of its successor, Memac Ogilvy. As the first Lebanese advertising executive to …
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Ralph Clementson is the general manager for the advertising agency Ogilvy and Mather, in Europe, Africa, and the Middle East. He is also on the board of Memac Ogilvy, the …
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The authors of Executive Insights have been invited by this magazine to offer their professional opinions and analysis to you, the reader. Executive magazine does not endorse the analysis of …
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After nearly seven years, the tape came off MTV’s mouth last month, or so an advertising billboard told us before the April 7 relaunching of the television station. MTV was …
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The future of communication is here in the form of digital signage on buildings, blogs criticizing companies or lauding products, live television shows watched on mobile handsets and online avatar …
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How a country is perceived on the world stage by its own people or by other nations is crucial to its survival and success in the new globalized model. Nation …