Advertising

With the global financial downturn impacting on all markets, everyday business challenges have become compounded by reduced customer spending power, budget constraints and more cautious investor confidence. Companies may be …

Earlier this year, Sao Paolo’s conservative mayor Gilberto Kassab made a radical decision when he introduced a Clean City Law that banned all public advertising in the metropolis, saying it …

Traditionally advertisement serves as a communication tool to brand and promote a product, yet in recent years its role is less and less restricted to the corporate world. Today, numerous …

Lebanon’s days as a liberal haven for tobacco advertising may be numbered, in light of a petition signed by 10 MPs that urges the parliamentary health committee to outlaw all …

An uphill battle awaits the advertising sector in 2004 as it struggles to reverse a plunge in revenues – which have dropped roughly 30% since January 2003 – played out …