Spirit of success

ENAR

Sitting in his office in Sursock tower with a jersey of Barcelona club footballer Lionel Messi hanging on the wall, Hani Haddad, founder and Chief Executive Officer of Spirit, does not seem too concerned about the impact of Lebanon’s political instability on the advertising industry, but “by the time you go to print, things could change.” Established in Beirut in 2004, Spirit is a boutique advertising company providing custom made services to its clients in the Middle East and North Africa region in ways that “supermarket agencies”, as Haddad calls the large multinational advertising agencies, cannot. Unlike these agencies, “we do not copy and paste templates from abroad that can’t be applicable in our region,” adds Haddad.  Structured for success With more than 20 years of experience in the advertising industry in the Middle East — during which he founded advertising agency Triple H that was later sold off to