The e-commerce sector in Lebanon is witnessing exponential growth since more than a year as consumers are increasingly demanding online payment options and merchants are recognizing the need for an online presence. The covid-19 pandemic played a major role in this trend as people were forced to stay home and shop from their laptops, mobile phones, and tablets. This is marking a momentous shift in the world of retail. According to research firm Finaria, global e-commerce revenues are expected to reach over USD 2.7 trillion in 2021 (roughly 11 percent growth year-over-year) and continue rising to USD 3.4 trillion by 2025. This is strong evidence which alludes that online shopping will continue to be the most powerful force in retail today and in the future. Retailers in Lebanon have realized that they should either act fast to make the shift to e-commerce or quit. E-commerce driven consumers Looking at the