Don’t ask for too much

This article is part of an Executive special report on wealth management and private banking. Read more stories as they’re published here, or pick up September’s issue at newsstands in Lebanon.   Banque Libano-Française, a Lebanese alpha group bank whose assets stood at $11 billion at the end of June 2014, does not operate a private bank and its 2007 established wealth management unit has never focused on advertising itself and its asset management services. This notwithstanding, the unit has grown its wealth management and capital markets activities, not the least via developing a fund that is registered in Luxembourg but fully managed in Beirut. Executive talked about private banking prospects and challenges with BLF treasury, capital market and wealth management global head Georges Khoury and Jamil Koudim, head of fixed income and fund specialist.   What is your competitive environment from the perspective of BLF? Are you working mainly