Behind Beirut’s newest luxury development

ENAR

One of Beirut’s most ambitious residential tower developments, Damac Tower, has now reached ground level. United Arab Emirates-based luxury developer Damac Properties is behind the venture, and Executive sat down with Managing Director Ziad el-Chaar to discuss the project and the company. Can you tell us how many units in the Damac Tower have been sold? In total we have sold approximately 45 percent of the units in the development. In the current business environment of Lebanon, which is challenging to all, we are selling more of the smaller units than the big units. What makes your project appeal to buyers? The starting point of a premium luxurious project is the location. The second point is that the uniqueness of this tower’s design complements the premium location. [The third factor] is that we brought in one of the top Italian designers in fashion and homes to design the interiors of