Laura Martorano is the chief executive officer of Leo Sterling, the brokerage firm she founded in Dubai at the beginning of 2009. Previous to this, Martorano had been the CEO of Jamal Al Habtoor Real Estate since 2003. Executive sat with Martorano to discuss the increasing importance of e-marketing in regional real estate and strategies companies are adopting online. E What is the online strategy that you are adopting and how do you think companies should approach Internet advertising, especially since it is relatively new in the region? Many companies are currently adopting a new marketing plan, which will include the Internet and web activity to gain more exposure and new clients. We are currently working on improving our internal and external PMA (property management application), a database listing all properties that the company has. It is an interactive program on which you can list your property, search for a
