Crepaway was founded in 1984 by two brothers, Charles and Claude Thoumy, as a limited liability company and was incorporated in 2003. Today, Crepaway Corporation operates eight outlets in Lebanon with two seasonal restaurants, and four franchises in Egypt, Saudi Arabia and Qatar. Charles Thoumy has been the chairman and general manager of Crepaway since its founding as a small kiosk serving crepes. He spoke with Executive about he and his brother’s successful chain of “casual dining” restaurants. E How is the casual dining industry performing, and what are the major problems in the industry? The major problem is basically inconsistency. In a country like Lebanon, even if you go by strategic planning, you have to have a tactical approach in dealing with circumstantial ups and downs. Sometimes you go for a five or six year plan, and something happens, like a war or a crisis, and then you have
