A problem of domestication

by Jessica Saade February 26, 2016

written by Jessica Saade February 26, 2016

Flickr | CC BY 2.0

Lebanese consumers, living in an oil-importing country, are expected to benefit in the coming months from some benevolent factors in their financial environment, but retailers should not celebrate too soon as the past few years suggest stronger purchasing power does not necessarily translate into significant spending boosts across retail segments. In its November 2015 reading, the Consumer Price Index (CPI) stood at 96.6 points, representing a monthly drop of 0.25 percent according to the Central Administration for Statistics (CAS). Index charts by the Consultation and Research Institute showed CPI inflation to be practically zero when comparing November 2015 to November 2014 and the 12-month moving average was in negative territory at -0.5 percent, down from 0.6 percent inflation a year earlier. Additionally, projections issued by international online data platform Trading Economics at the end of December 2015 expect the CPI to hover around 97 points in the first three quarters

Jessica Saade

As a Lebanese who grew up in Nigeria, Jessica has a diverse international background and is fluent in French, Arabic, English, and Spanish. Her finance career includes roles at PwC in Beirut, Standard Chartered Bank in Dubai, and Barclays Bank in London, with additional experience in communications at an ESG startup in Rome. Jessica holds a bachelor’s degree in Economics from the American University of Beirut and an MBA from IESE Business School in Barcelona. She enjoys discovering new restaurants, singing, playing tennis, hiking, and HIIT training, especially at Barry’s Bootcamp.

A problem of domestication

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