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Ambitious creativity

by Livia Murray

Through a sliding glass door and up a white spiral staircase, the entrance to Innovo’s two-man office in the Beirut Digital District is guarded by a miniature army truck alongside a satellite dish. Though they look like toys, they were actually designed in the office’s small lab as side projects that Innovo’s founder Jad Berro and colleague Ihab Hajj developed when they weren’t toiling on projects for the clients of their hardware and electronics company.  The creative process The Innovo team use solutions devised through their more playful projects to give a creative edge to problem-solving in their contracted work, which includes work for Touch, Kidzmondo and Emirati telecom company Du. “Most of the time the stuff I do for fun is related to the stuff I do for work,” says Berro. Spending roughly 70-80 percent of their time on contract work, they can then turn to their own projects

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