Mustafa Sadek Company: UrbanBuz Country: United Arab Emirates Industry: Company services Founder: Mustafa Sadek Established in: January 2013 Number of Employees: 5 After leaving the US for Dubai three years ago, Mustafa Sadek encountered an old college friend, Nehme Boghdadi. Their 20-year-old friendship blossomed into a business partnership when the two discovered “there was a big opportunity” in another type of relationship: that between a company and its customers. Sadek and Boghdadi had been in contact with small and medium-sized businesses (SMBs) and “realized that [SMBs] are really underserved in [the Gulf], in terms of the tools and the environment that they need to help them grow, compete, and mainly build their relationships with their customers.” Customer relations are more developed in the US than in the UAE and the region as a whole, which is where UrbanBuz fits in. The pair, along with fellow co-founder Salam Saadeh, officially launched UrbanBuz
Hopeful idealist with a dash of cynicism amid a world on fire. M.A. at Columbia University's Climate School. Mostly reflecting on climate justice/human rights
