Up-and-coming film director and the winner of seven Phénix awards for work in advertising, talks to EXECUTIVE about creative freedom and her take on the industry Has the phone stopped ringing since the awards? No it hasn’t, but not in the way you think. It’s not as if they are all suddenly scrambling to hire me. All the agencies know me. I’ve been doing this for years. I’m not a new talent who has burst upon the scene, although I have had offers from abroad, France, Dubai, Italy and Egypt. Surely your fees will go up? Maybe they should but I am not a very good businesswoman. At the moment I’m having fun. Making ads is not my life and so maybe that is why I am not so focused on the monetary side of things. But how much do you charge? My fee is $3,000 per day. An advertisement
