Toy story

by Anissa Rafeh January 1, 2004

written by Anissa Rafeh January 1, 2004

Providing established brands at an affordable price has helped Toy Market Trading sell an estimated $14 million worth of toys in 2003. This represents 35% of the $40 million local toy market and it has China to thank. Cheaper operating costs have allowed the major international toy manufacturers to be more competitive and Toy Market Trading today imports 90% of its toys from the growing industrial superpower. “You get what you pay for in China,” said Wael Sinno, toy division manager at Toy Market Trading and son of Kamal Sinno, who founded the company in 1973. “All the main US toy brands like Chicco and Mattel have factories there.” The China factor, coupled with a slashing of import tariffs from 25% to 5%, has seen Toy Market Trading experience an 8% year-on-year growth for 2003, despite a wintry economic climate. Toy Market Trading – which distributes its products to 750

Anissa Rafeh

Anissa graduated from the University of Richmond in Virginia before moving to Lebanon to pursue a Master's degree in Political Science from the American University of Beirut. Following her studies, she embarked on a successful career in journalism, working as both a writer and editor. She also served as a production editor at Executive magazine. Anissa is the author of two novels: MissGuided (2008) and Beirut to the 'Burbs (2017).

Toy story

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