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Via Mobile — Lebanon’s Top 20

by Thomas Schellen

This company is part of Executive’s Top 20 in science and technology. Read more stories of our special report on entrepreneurship in Lebanon, as they’re published here.


Via Mobile


Karim El Khoury

Karim El Khoury

Industry: Financial services and ICT

Project/Product: Simba mobile payment solution

Year of incorporation: 2010

Product launch: 2013

Employees at time of interview: Six and hiring

Board of directors: Yes, six members

Founders/shareholders: Karim El Khoury; Paris based partners, Creova; Berytech; and financial institutions


The business model is facilitation of mobile commerce. Karim El Khoury, chairman and chief executive of Via Mobile, wants to transform the mobile phone into a one stop interface for the Lebanese user’s every bill payment and recurrent payment. Via Mobile’s core competencies are not in software development (this is done by shareholder and sister company Creova) but in building services and the network. Having entered partnering agreements with two banks in Lebanon, El Khoury says Via Mobile aims to grow horizontally by reaching agreements with additional banks and vertically by adding more services and integrating “on top of other payment networks.”

After one year of operations, Via Mobile’s customer base is now “in the five digits,” Khoury adds. The earnings proposition is based on transaction fees for either users or merchants (comparable in price vis-à-vis credit cards) and the business plan entails a revenue sharing formula for participating banks. The company’s assumption of scalability is based on plans to develop the local operation as a model and expand from there into foreign markets.

Across markets, Via Mobile aspires to operate independently rather than as a codependent business extension provider of either banks or mobile network operators. Investment to date has been around $450,000 and, projecting first year turnover at $400,000, the company is seeking to raise debt and equity.

We like that Via Mobile wants to go big in financial markets. It aims to become a service provider, licensed and operating as a financial institution that can serve banked and non-banked populations for their payment and commercial needs, with a time saving edge. This company wants to dance with the banks and step on their toes at the same time. Moreover, El Khoury wants to turn the challenges of the Lebanese market to his advantage, “because there isn’t a market that is as complex and as egocentric as Lebanon’s.”

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Thomas Schellen

Thomas Schellen is Executive's editor-at-large. He has been reporting on Middle Eastern business and economy for over 20 years. Send mail

Livia Murray

Livia covers business, finance and economic policy for Executive.

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