Zafer Chaoui was appointed Chairman of the board of Château Ksara in 1991. During his tenure, the country’s oldest winery has gone from lame duck to Lebanon’s market leader both at home and abroad. Although wine is not Chaoui’s only business interest (he is a managing partner of the Chaoui Group of companies, which began life selling paper, board and pulp from Finland in the 30s and which is now a market leader in this field. The group’s other activities include the sales of raw materials to the pharmaceutical, food, feed and detergent industries. Zafer Chaoui is a board member of Banque Libano-Francaise and the honorary consul for Finland), he calls it, “the most beautiful part of my business life.” A businessman who normally prefers to let his results do the talking, he kindly spoke to EXECUTIVE. E The company is embarking upon a significant expansion over the next four